Business Strategy
25 guides on startup marketing, SaaS growth, brand positioning, B2B strategy, and building a marketing function.
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Apr 2026
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25 guides on startup marketing, SaaS growth, brand positioning, B2B strategy, and building a marketing function.
Stuck at any point? Ask an AI about this page →Strategy before tactics — ICP, value proposition, positioning, and channel sequencing.
Find, measure, and validate PMF — the Sean Ellis survey, retention signals, and when to scale.
Five GTM components — target segment, positioning, channels, pricing, and motion.
AARRR, viral coefficient, growth loops, and documented cases: Dropbox, Hotmail, Airbnb.
Full-cost CAC, LTV:CAC ratio, payback periods, and channels that reduce acquisition cost.
Smoke tests, early adopter acquisition, validated learning, and the MVP-to-growth transition.
Building audience from zero — distribution-first, format selection, and content compounding.
Recurring revenue model, PLG vs SLG, the SaaS funnel, and the metrics that drive decisions.
Pricing models, value-based pricing, tiering, freemium, and pricing psychology.
The aha moment, onboarding design, email sequences, and time-to-value reduction.
Churn types, health scoring, dunning management, and building a retention programme.
Upsell, cross-sell, seat expansion, designing for negative net churn, and expansion metrics.
MRR, ARR, churn, NRR, Rule of 40, CAC payback — correct formulas and common mistakes.
AIDA, TOFU/MOFU/BOFU, the flywheel, channel mapping, and fixing funnel leaks.
Dunford's framework, perceptual mapping, category creation, and the positioning statement.
Landscape mapping, research methods, win/loss analysis, and ongoing monitoring.
Budget setting, brand vs performance split, channel allocation, and measuring ROI.
Owned vs rented channels, sequencing, portfolio design, synergies, and dependency risk.
Demand gen, ABM, buying committee content, marketing-sales alignment, and B2B metrics.
First hire, core role sequencing, product marketing, demand gen, and marketing leadership.
The complete digital marketing knowledge base.
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