Email Marketing Guides

Email is the only channel you own, which is why it survives every platform change — and why its failures are self-inflicted rather than algorithmic.

If your open rates have fallen, start with deliverability rather than subject lines. Most email problems presented as creative problems are sending-reputation problems.

The automation and design guides assume you will test the decline path and the unsubscribe, which almost nobody does and which is where the damage concentrates.