1.At a glance
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NVIDIA designs the chips that most AI systems are trained and run on. It does not own a factory: it designs the chips and pays other companies, mainly TSMC in Taiwan and now Arizona, to make them 1. In its latest quarter it sold $96.2 billion of products, and $89.0 billion of that came from data centres, the buildings full of computers where AI lives 2.
What it sellsAI chips (GPUs), whole AI computer racks, networking and software
Latest chip familyVera Rubin, shipping from August 2026
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Who makes the chipsTSMC, with partners for packaging and assembly
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Where you can rent oneAWS, Google Cloud, Microsoft Azure and Indian clouds (see Official pricing)
DeeperThe detail
Think of NVIDIA as a company that sells the whole engine room, not just one part. A single "chip" today is sold as part of a rack: 72 GPUs, 36 processors, the cables that connect them and the software that makes them act as one giant computer 4. That is why its data centre business is about nine-tenths of all its revenue: $193.7 billion of $215.9 billion in fiscal 2026 5.
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NVIDIA's fiscal year ends in late January, so "fiscal 2027" is roughly February 2026 to January 2027. The quarter ended 26 July 2026 grew 106% year on year, Data Center grew 117%, and NVIDIA guided the next quarter to $108.0 billion, plus or minus 2% 2. Management told investors that supply, not demand, is the limit "at least through the end of fiscal year 2028" 3.
3.The story
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- 1993 Founded by Jensen Huang, Chris Malachowsky and Curtis Priem 6.
- 1999 Says it invented the GPU, a chip built to do thousands of small calculations at once 1.
- 2006 Launches CUDA, software that lets anyone use a GPU for maths, not just graphics 1.
- 2012 Researchers train the AlexNet image model on NVIDIA GPUs, the start of modern AI 6.
- 2016 Launches DGX-1, its first "AI supercomputer in a box", and hands the first one to OpenAI 9 10.
- 2022 Hopper architecture and the H100 chip 11.
- 2024 Blackwell, two chips joined into one 12.
- 2025 Blackwell Ultra 13.
- 2026 Vera Rubin, in full production and shipping from August 14 3.
DeeperThe detail
The turning point was not a chip but software. Graphics chips were already good at doing many small sums in parallel, which is exactly what training a neural network needs. CUDA, launched in 2006, gave researchers a way to program them 1. When the AlexNet model won an image-recognition contest in 2012 using NVIDIA GPUs, the research world followed 6. By the time AI demand exploded after 2022, NVIDIA had a decade's head start in both hardware and the tools people already knew.
Networking was the second big bet. NVIDIA agreed to buy Mellanox, an Israeli networking company, in March 2019 for about $6.9 billion and completed the deal in April 2020 15 16. That is why NVIDIA can sell the cables and switches that join thousands of GPUs, not just the GPUs.
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NVIDIA's product rhythm is now one new platform a year: Hopper (announced March 2022), Blackwell (March 2024), Blackwell Ultra (March 2025), Rubin (unveiled January 2026 at CES and expanded at GTC in March 2026) 11 12 13 14 17. Each is announced at GTC, NVIDIA's spring conference, and each changes the rack as well as the chip. In December 2025 NVIDIA took a non-exclusive licence to Groq's inference technology, and Groq's founder Jonathan Ross and president Sunny Madra joined NVIDIA 18; a "Groq 3 LPU" is now one of the seven chips in the Vera Rubin platform 17.
4.The lineup
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NVIDIA sells AI chips at three sizes: single chips, 8-chip servers, and whole racks. Big companies mostly buy racks.
| Name | What it is | Announced |
| H100 / H200 (Hopper) | The chip behind the first ChatGPT boom; H200 has more memory | Mar 2022 / Nov 2023 11 19 |
| B200 (Blackwell) | Two chips joined into one, sold in 8-GPU servers | Mar 2024 12 |
| GB200 NVL72 | A rack of 72 Blackwell GPUs and 36 Grace processors that acts as one computer | Mar 2024 12 |
| B300 / GB300 NVL72 (Blackwell Ultra) | Faster Blackwell with more memory | Mar 2025 13 |
| Vera Rubin NVL72 | 72 Rubin GPUs and 36 Vera processors per rack | Jan 2026 14 |
| Rubin CPX | A GPU for reading very long inputs quickly | Sep 2025 20 |
| DGX Spark / DGX Station | Desktop AI computers for developers | Mar 2025 21 22 |
DeeperThe detail
The names follow a pattern. The architecture is named after a scientist (Hopper, Blackwell, Rubin). "B200" or "H100" is a single GPU. "HGX" is the 8-GPU board that server makers build around 23; "DGX" is NVIDIA's own finished server 24. "GB200" joins a Grace processor with Blackwell GPUs, and "NVL72" means 72 GPUs linked by NVLink in one rack 4. Vera is the processor that replaces Grace in the Rubin generation 25.
Status as of September 2026: NVIDIA said in January 2026 that Rubin was in full production with partner products in the second half of 2026 14, and in August 2026 that production shipments of Vera Rubin had started 3. Rubin CPX was expected at the end of 2026 when announced 20. A Windows edition of DGX Station was announced for the fourth quarter of 2026 22.
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The Vera Rubin platform is described by NVIDIA as seven chips: Vera CPU, Rubin GPU, NVLink 6 Switch, ConnectX-9 SuperNIC, BlueField-4 DPU, Spectrum-6 Ethernet switch and the Groq 3 LPU 17. The Groq 3 LPX system entered full production on 24 August 2026, with Nebius named as the first AI cloud to adopt it 26. NVIDIA also sells a Vera CPU rack of 256 Vera processors for work that needs processors rather than GPUs 17.
5.How it’s made
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NVIDIA designs its chips and other companies make them. Its annual report calls this a "fabless" model and names who does what 1:
- Design by NVIDIA's own engineers; 31,000 of its 42,000 staff work in research and development 1.
- Chip making (wafers) by TSMC and Samsung 1. For Blackwell, NVIDIA says it uses a "custom-built TSMC 4NP process" 27.
- Memory from SK hynix, Micron and Samsung 1, stacked right next to the chip.
- Packaging, where the chip and memory are joined, using TSMC's CoWoS technology 1.
- Assembly and test into boards and racks by Foxconn (Hon Hai), Wistron and Fabrinet 1.
DeeperThe detail
A Blackwell GPU is two "reticle-limited" dies (each as big as a chip-making machine can print in one go) joined by a 10 terabytes-per-second link so software sees one GPU; together they hold 208 billion transistors 27. The memory, called HBM, sits beside the dies on the same package. That packaging step is why the words "CoWoS" and "HBM" appear so often in NVIDIA's filings: they are the parts in shortest supply 1 8.
Memory makers have said publicly which products they supply. Micron said its HBM3E 12-high 36 GB stacks were designed into the HGX B300 NVL16 and GB300 NVL72, and its 8-high 24 GB stacks were available for HGX B200 and GB200 NVL72 28. For Rubin, Micron and Samsung each announced HBM4 in production designed for Vera Rubin 29 30, and SK hynix announced a partnership in which an SK Telecom AI factory will deploy Vera Rubin with SK hynix HBM4 31.
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The supply chain is now moving partly to the US. In April 2025 NVIDIA said Blackwell chips would be produced at TSMC in Phoenix, packaged and tested by Amkor and SPIL in Arizona, and built into supercomputers by Foxconn in Houston and Wistron in Texas 32. The first Blackwell wafer made in the US came off TSMC's Phoenix line on 17 October 2025 33, and Wistron said the first US-built GB300 superchip was mass-produced at its Fort Worth plant in July 2026 34. Amkor's Arizona packaging campus is not expected to start production until early 2028 35, so advanced packaging still happens mainly in Taiwan today.
NVIDIA has not said which process node Rubin uses; its technical blog gives 336 billion transistors and two compute dies but no node 25. We do not repeat unofficial reports.
7.How it works
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A normal processor (CPU) is like a few brilliant workers doing one task after another. A GPU is like thousands of workers each doing one small sum at the same moment. Training an AI model is billions of small sums, so the GPU wins.
Modern AI models are too big for one GPU, so NVIDIA links 72 of them with very fast cables (called NVLink) so they behave like one enormous GPU 4. The rack is the product.
DeeperThe detail
Three things decide how fast an AI chip is in practice:
- Compute: how many sums per second. NVIDIA quotes this in petaflops (a thousand trillion operations per second) at low precision such as FP4 or FP8, because AI does not need many decimal places 48.
- Memory: how much the chip can hold and how fast it can read it. A Blackwell Ultra GPU has 288 GB of HBM3E memory at 8 terabytes per second 49.
- Links: how fast GPUs talk to each other. Fifth-generation NVLink gives each Blackwell GPU 1.8 terabytes per second, and 130 terabytes per second across a GB200 NVL72 rack 12 4.
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NVIDIA now designs at data-centre scale. A GB200 NVL72 rack has 18 compute trays and 9 NVLink switch trays joined by more than 5,000 copper cables, and was designed for 120 kW of cooling capacity 50; NVIDIA's DGX GB200 user guide puts the rack's power draw at about 120 kW 51. Copper is used inside the rack because optical links cost power: NVIDIA puts a pluggable optical transceiver at about 30 W per port against about 9 W for its co-packaged optics 52, which it began shipping in its Quantum-X and Spectrum-X photonics switches 53.
Low precision is the other lever. NVFP4, NVIDIA's 4-bit format, is how the headline numbers are quoted: a Blackwell Ultra GPU does 15 petaflops of dense NVFP4 against 10 for Blackwell 49. "Sparse" figures assume half the numbers are zero and are often close to double the dense figure; always check which one is quoted.
9.Official pricing
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NVIDIA does not publish prices for its data-centre chips or racks. H100, H200, B200, B300 and the NVL72 racks are sold through partners and by quote 57 58. We do not repeat unofficial estimates. What is published officially is below.
Prices NVIDIA publishes
| Product | Price | Notes |
| DGX Spark (desktop AI computer) | $4,699 | Raised from $3,999 in February 2026; NVIDIA says it applies in all regions 59 |
| GeForce RTX 5090 | $1,999 | Launch price, January 2025 60 |
| GeForce RTX 5080 | $999 | Launch price 60 |
| GeForce RTX 5070 Ti / 5070 | $749 / $549 | Launch prices 60 |
| Jetson Thor developer kit | $5,499 on NVIDIA Marketplace | Launched at $3,499 61 62 |
| Jetson Orin Nano Super developer kit | $399 on NVIDIA Marketplace | Launched at $249 63 |
| NVIDIA AI Enterprise software | $4,500 per GPU per year | Also $1 per GPU per hour through cloud marketplaces 64 |
DeeperThe detail
What it costs to rent NVIDIA chips (cloud list prices)
Clouds publish these themselves. Per-GPU figures are our division of the published price by the number of GPUs in the machine.
| Cloud and machine | GPUs | Published price | Per GPU-hour | Type |
| AWS p5.48xlarge (H100), US East | 8 | $41.528 / hour | $5.19 | Capacity Block 65 |
| AWS p5.48xlarge (H100), Mumbai | 8 | $37.76 / hour | $4.72 | Capacity Block 65 |
| AWS p5en.48xlarge (H200), US East | 8 | $54.92 / hour | $6.87 | Capacity Block 65 |
| AWS p6-b200.48xlarge (B200), incl. Mumbai and Hyderabad | 8 | $98.84 / hour | $12.36 | Capacity Block 65 |
| AWS p6-b300.48xlarge (B300) | 8 | $112.32 / hour | $14.04 | Capacity Block 65 |
| AWS UltraServer (GB200 NVL72), Dallas Local Zone | 72 | $761.904 / hour | $10.58 | Capacity Block 65 |
| Google Cloud a3-highgpu-8g (H100), Iowa | 8 | $88.49 / hour | $11.06 | On-demand 66 |
| Google Cloud a3-ultragpu-8g (H200), Iowa | 8 | $84.81 / hour | $10.60 | On-demand 66 |
| Google Cloud a4-highgpu-8g (B200) | 8 | $64.44 / hour | $8.06 | Flex-start (no on-demand price listed) 67 |
AWS on-demand rates and Microsoft Azure's ND-series prices are loaded by script on their pages and could not be read reliably, so they are not shown. AWS says Capacity Block prices are updated regularly 65; AWS also cut P5 on-demand prices by up to 45% in June 2025 68.
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In India (rupees, per hour, before tax)
| Provider | Chip | Price | Notes |
| IndiaAI Mission compute portal | H100 SXM, 1 GPU | ₹153 on-demand; ₹117 with 12-month reservation | Listed price; the portal notes subsidies of up to 40% may be available; excluding GST 69 |
| IndiaAI Mission compute portal | B200 SXM, 1 GPU | ₹290.70 on-demand; ₹251.10 reserved | Same basis 69 |
| IndiaAI Mission compute portal | B300 SXM, 1 GPU | ₹351 on-demand; ₹319.50 reserved | Same basis 69 |
| E2E Networks | H100 / H200 / B200 | ₹255.55 / ₹379.05 / ₹664.05 | On-demand, excluding taxes 70 |
| Yotta Shakti Cloud | H100 SXM (1 GPU VM) | ₹356 | On-demand 71 |
| Yotta Shakti Cloud bare metal | 8× HGX B200 | ₹473 per GPU-hour | Bare metal 71 |
The Government of India said in January 2025 that the average cost of IndiaAI common compute worked out to about ₹115.85 per GPU-hour before subsidy 72. The gap between the government portal and open-market Indian prices is one of the clearest effects of the IndiaAI Mission.
A useful sense-check from NVIDIA itself: the software licence alone (AI Enterprise) lists at $4,500 per GPU per year, or $22,500 as a perpetual licence with five years of support 64.
11.Who buys it and why
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Most of NVIDIA's chips go to a handful of very large buyers: cloud companies such as Microsoft, Amazon, Google and Oracle, big AI labs, and governments building national AI systems. In the August 2026 quarter, "hyperscale" customers accounted for $48.7 billion of the $89.0 billion data-centre revenue 8.
DeeperThe detail
Deals NVIDIA has announced itself:
- OpenAI (Sept 2025): a letter of intent for at least 10 gigawatts of NVIDIA systems, with NVIDIA intending to invest up to $100 billion progressively 77.
- Anthropic with Microsoft (Nov 2025): NVIDIA to invest up to $10 billion in Anthropic; Anthropic to use up to 1 gigawatt of Grace Blackwell and Vera Rubin systems 78.
- Meta (Feb 2026): millions of Blackwell and Rubin GPUs, plus Grace processors and Spectrum-X networking 79.
- HUMAIN, Saudi Arabia (May 2025): up to 500 MW, starting with 18,000 GB300 chips 80.
Governments are a growing group: NVIDIA said sovereign AI revenue grew 35% on the previous quarter and more than tripled year on year in the August 2026 quarter 3.
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NVIDIA does not name its largest customers, but it reports how concentrated they are. In the quarter to 26 July 2026 one direct customer was 16% of total revenue; over the first half of fiscal 2027, three direct customers were 16%, 15% and 13% 7. Customers headquartered outside the US were 38% of revenue in the quarter 7. Note that NVIDIA reports geography by where the billed customer is based, not where the chips end up, so a country's share shows where the billed customer is based, not where the chips are finally used 1.
13.Weak spots
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NVIDIA lists its own risks in its annual report. The biggest, in plain words 1:
- Too few customers: a small number of buyers account for a large share of sales.
- Customers building their own chips: the same cloud companies that buy NVIDIA chips are designing alternatives.
- One main factory partner: it relies on TSMC and a few packaging and memory suppliers.
- Power: a shortage of data centres, energy or money to build them could slow sales.
- Export rules: US licence requirements limit what it can sell to China.
DeeperThe detail
NVIDIA names its competitors: AMD, Huawei and Intel in computing, plus companies building custom chips; and AMD, Arista, Broadcom, Cisco, HPE, Huawei and Intel in networking 1. Export rules have already cost real money: the April 2025 H20 licence requirement led to a $4.5 billion charge 82 1, and a further $0.4 billion charge related to H200 in fiscal 2027 7. NVIDIA's outlook for the current quarter assumes no data-centre compute revenue from China 2.
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The supply chain is a risk in both directions. NVIDIA warns that long lead times force it to commit to supply before it knows demand, and that it may not be able to cut those commitments 1; those commitments reached $279 billion in July 2026 8. At the same time, memory prices rising faster than planned are expected to pull gross margin down from 75% to about 71–72% 8 3. The concentration of customers, suppliers and geography is the thread that runs through all of these.