📚 Clarigital Curriculum

Digital Marketing & AI
Curriculum

Structured learning paths for digital marketing and artificial intelligence — from secondary school foundations to university-level professional practice. Free, official sources only. Print-ready for classroom use globally.

All reading materials in these curricula link directly to official documentation, peer-reviewed research, or verified primary sources. No paywalls. No affiliate links. No advertising. Free for any educational or institutional purpose.
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School Level

School Curriculum

8 modules · ~12 hours · Ages 15–18
Accessible formal language. No prior knowledge required.

  • How the internet economy works
  • What is digital marketing
  • What is artificial intelligence
  • Search, social media and analytics
  • AI tools for everyday use
View School Curriculum →
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College / University Level

College Curriculum

12 modules · ~27 hours · Undergraduate / Postgraduate
Full academic language. Professional practice focus.

  • SEO strategy and implementation
  • Paid media and programmatic
  • Marketing automation and martech
  • AI specialist tools in practice
  • Cross-channel campaign strategy
View College Curriculum →

For Educators

Each curriculum has a corresponding assessment bank with suggested questions for classroom discussion, written assignments and self-directed reflection. Questions are provided in three formats: multiple choice, short answer, and essay. An answer key is included for all multiple choice questions.

School Assessment Bank → College Assessment Bank →