BeginnerStart here. No prior knowledge assumed.
0 of 5 complete
Lesson 1
What Changed in Search
Why a growing share of queries are answered rather than listed, and what that means for organic strategy.
Lesson 2
AI Overviews Explained
How Overviews select and cite sources, which queries trigger them, and the honest click-through picture.
Lesson 3
Zero-Click Search
Which query types lose clicks, which do not, and how to shift the content mix accordingly.
Lesson 4
Search Intent Fundamentals
Why intent classification matters more than ever when the answer surface varies by intent.
Lesson 5
SERP Features
Snippets, knowledge panels and the other surfaces that answer without a click.
What is the unit of retrieval for an AI Overview?
Which query type is most exposed to zero-click?
IntermediateBuild on the basics.
0 of 5 complete
Lesson 1
Answer Engine Optimisation
Question-first structure that works across snippets, People Also Ask, voice and AI answers.
Lesson 2
Generative Engine Optimisation
Entity clarity, chunk-survivable structure, and being citable by generative systems.
Lesson 3
Structured Data and Schema
Declaring entities machine-readably so retrieval systems can reason about them.
Lesson 4
Content Structure for Retrieval
Writing sections that stand alone when split into chunks by a retrieval system.
Lesson 5
Keyword Clustering
Grouping queries into topics so a page covers a question space rather than one phrase.
What makes a passage quotable by a generative system?
Why does chunking matter for GEO?
AdvancedDepth, edge cases and strategy.
0 of 5 complete
Lesson 1
Visibility in AI Assistants
Retrieval versus parametric visibility in ChatGPT, Perplexity and Copilot, and how to test yours.
Lesson 2
llms.txt and AI Crawler Access
Training versus retrieval crawlers, robots.txt control, and the allow-or-block decision.
Lesson 3
How RAG Works
Understanding the retrieval systems your content is being fed into.
Lesson 4
Embeddings and Retrieval
Why semantic similarity, not keyword matching, decides what gets retrieved.
Lesson 5
Measuring in a Zero-Click World
Impressions as a visibility metric, branded search lift, and segmenting by intent.
What is the difference between retrieval and parametric visibility?
What does blocking retrieval crawlers do?