BeginnerStart here. No prior knowledge assumed.
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Lesson 1
What is Content Marketing?
How content marketing differs from advertising and what makes content drive business results.
Lesson 2
Blog Post Best Practices
Structure, length, and the on-page elements that make blog posts rank and keep readers engaged.
Lesson 3
Content Calendar Planning
How to plan a month of content in one session and stay consistent without burning out.
Lesson 4
Blogging for SEO
Writing blog posts that rank — keyword research, search intent, and internal linking.
Lesson 5
Content Distribution Strategy
Getting content in front of the right audience across owned, earned, and paid channels.
What distinguishes content marketing from advertising?
What is a content calendar?
IntermediateBuild on the basics.
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Lesson 1
Content Repurposing
Turning one piece of content into many formats efficiently.
Lesson 2
Content SEO Integration
Topic clusters, pillar pages, and building a content architecture that signals topical authority.
Lesson 3
Content Refresh Strategy
How to update old content to recover rankings — identifying candidates and measuring impact.
Lesson 4
Content Audit and Gap Analysis
Evaluating your content library — what to keep, update, consolidate, or remove.
Lesson 5
Long-Form Content Strategy
When long-form outperforms short, how to structure it, and how to promote it.
What is a topic cluster?
Why refresh old content rather than delete?
AdvancedDepth, edge cases and strategy.
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Lesson 1
Content Localisation
Adapting content for different markets — translation vs localisation.
Lesson 2
Video Content Strategy
YouTube, short-form video, and how video fits into a broader content strategy.
Lesson 3
Thought Leadership Content
The difference between thought leadership and self-promotion, and how to earn industry recognition.
Lesson 4
Content ROI Measurement
Measuring content performance — pipeline contribution and revenue attribution.
Lesson 5
AI in Content Creation
Using AI to accelerate content production without sacrificing quality or voice.
What is content localisation vs translation?
What is the main challenge in measuring content ROI?