Affiliate Marketing

Affiliate marketing is the one channel where you pay after the result, which makes it look risk-free and makes the risk move elsewhere — into attribution, partner quality and compliance.

Start with the fundamentals, then the guide matching your model: content, coupon, influencer, B2B or SaaS. They behave differently enough that general advice is unusually unreliable here.

The compliance guides are not optional reading. Disclosure obligations attach to the relationship, not to the link type, and they are yours as much as your partners’.