BeginnerStart here. No prior knowledge assumed.
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Lesson 1
What is Technical SEO?
The technical foundations of SEO — why great content fails without the right technical setup.
Lesson 2
Crawling and Indexability
How Googlebot crawls the web, robots.txt, noindex, and the decisions that determine what Google sees.
Lesson 3
XML Sitemaps
What sitemaps do, how to create them correctly, and the common mistakes that render them useless.
Lesson 4
Site Architecture and Internal Linking
How URL structure and internal links distribute authority and signal what content matters most.
Lesson 5
HTTPS and Security Signals
Why HTTPS matters for SEO and the security headers that signal a trustworthy site.
What does robots.txt do?
What are Core Web Vitals?
IntermediateBuild on the basics.
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Lesson 1
Core Web Vitals
LCP, INP, CLS — what each measures, why Google uses them as ranking signals, and how to diagnose issues.
Lesson 2
Page Speed Optimisation
Images, JavaScript, CSS, server response time — the specific changes that measurably improve load speed.
Lesson 3
Mobile SEO
Mobile-first indexing, responsive design, and the specific mobile issues that affect ranking.
Lesson 4
Structured Data and Schema
JSON-LD, schema.org markup, rich results — how to implement structured data and what it earns.
Lesson 5
Duplicate Content and Canonicalisation
Why duplicate content is a technical SEO problem and how canonical tags, hreflang, and URL parameters cause or fix it.
What is a canonical tag?
What is mobile-first indexing?
AdvancedDepth, edge cases and strategy.
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Lesson 1
JavaScript SEO
How Googlebot handles JavaScript — rendering, the challenges for JS-heavy sites, and testing your site's renderability.
Lesson 2
International SEO
Hreflang, ccTLDs vs subdirectories vs subdomains, and the technical setup for multinational sites.
Lesson 3
Technical SEO Auditing
The systematic process for auditing a site's technical SEO — tools, what to look for, and prioritising fixes.
Lesson 4
Log File Analysis
Reading server logs to understand how Googlebot actually crawls your site vs how you think it does.
Lesson 5
Technical SEO for E-commerce
Faceted navigation, product variants, pagination, and the specific technical challenges of large catalogue sites.
What is JavaScript SEO?
What is hreflang?