BeginnerStart here. No prior knowledge assumed.
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Lesson 1
What is Social Media Marketing?
The fundamentals — organic vs paid, reach vs engagement, vanity metrics vs business impact. What social media can and cannot do for a business.
Lesson 2
Choosing the Right Platforms
Not every platform suits every business. Where your audience actually is, which platforms reward which content types, and how to prioritise when you have limited time.
Lesson 3
Instagram for Business
Feed posts, Reels, Stories, and the algorithm. What Instagram rewards, what it penalises, and how to build an audience that actually engages.
Lesson 4
LinkedIn Marketing
The B2B platform that most businesses use wrong. Personal vs company pages, content that performs, and how LinkedIn's algorithm differs from every other platform.
Lesson 5
Content Planning and Calendars
Building a sustainable content system — how to plan a month of content in a day, batch creation, and the tools that make consistency possible.
What is the main difference between organic and paid social media?
Which metric best indicates whether your content is actually resonating with your audience?
IntermediateBuild on the basics.
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Lesson 1
Meta Ads — Campaign Structure
How Facebook and Instagram ads are structured: campaigns, ad sets, ads. Objectives, audiences, and the decisions that determine whether a campaign works.
Lesson 2
Meta Ads — Audiences and Targeting
Core audiences, custom audiences, lookalikes, and advantage+ targeting. When to let Meta's algorithm find your audience and when to constrain it.
Lesson 3
TikTok Marketing
How TikTok's algorithm works, what content performs, and why TikTok is fundamentally different from every other platform. Organic first, then paid.
Lesson 4
YouTube Marketing
Search-driven vs recommendation-driven content on YouTube. Titles, thumbnails, descriptions, and the watch time signals that determine whether YouTube promotes your videos.
Lesson 5
WhatsApp Marketing
WhatsApp Business API, broadcast lists, and building customer relationships at scale. India-specific context and best practices.
Lesson 6
Community Management
Responding to comments, handling negative feedback, building genuine community, and the moderation systems that keep channels healthy as they grow.
In Meta Ads, what is a lookalike audience?
Why is TikTok fundamentally different from other social platforms?
AdvancedDepth, edge cases and strategy.
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Lesson 1
Social Media Analytics and Reporting
Native platform analytics vs third-party tools. The metrics that matter for each platform, how to build reports that demonstrate business value, and what to do when numbers go the wrong way.
Lesson 2
Influencer Marketing
How influencer campaigns actually work — finding partners, negotiating rates, briefing, measuring, and avoiding the mistakes that waste budget.
Lesson 3
LinkedIn Ads
Sponsored content, message ads, and lead gen forms. LinkedIn's unique targeting capabilities and why LinkedIn ads cost more but convert differently.
Lesson 4
Social Commerce
Selling directly through social media — Instagram Shopping, TikTok Shop, and the intersection of content and commerce that is reshaping retail.
What is the most common mistake businesses make when measuring influencer campaigns?
Why do LinkedIn ads typically cost more per click than Meta ads?