BeginnerStart here. No prior knowledge assumed.
0 of 5 complete
Lesson 1
Media Buying Fundamentals
Pricing models, auction versus direct, and reach and frequency across any platform.
Lesson 2
Choosing the Right Platforms
Audience fit, content format and resourcing — the decision before the campaign.
Lesson 3
TikTok Ads Fundamentals
Campaign structure, Spark Ads, and why creative decides cost more than targeting.
Lesson 4
X Ads
Formats, follower look-alike targeting, and the brand safety question taken seriously.
Lesson 5
Reddit Ads
Subreddit targeting, and why the comment section decides the outcome.
What makes Reddit advertising different?
Why is Apple Search Ads high intent?
IntermediateBuild on the basics.
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Lesson 1
Snapchat Ads
Formats, AR Lenses, and an honest read on the audience ceiling.
Lesson 2
Apple Search Ads
App Store campaign types, keyword tiers, and the ASA-to-ASO loop.
Lesson 3
Mobile and App Advertising
Install campaigns, mobile attribution and the fraud that comes with it.
Lesson 4
TikTok Creative Best Practices
Hooks, sound, native pacing and the creative fatigue cycle.
Lesson 5
Reddit Marketing
The organic side — subreddit culture that paid campaigns must respect.
What is the main Snapchat constraint?
What is a Spark Ad?
AdvancedDepth, edge cases and strategy.
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Lesson 1
Display Advertising
Placement control, targeting and measuring display beyond last click.
Lesson 2
Video Advertising
Formats, creative structure and measuring video without clicks.
Lesson 3
Programmatic Fundamentals
The exchange layer underneath many of these platforms.
Lesson 4
Attribution Modelling
Crediting channels that influence but rarely close.
Lesson 5
Budget Allocation
Deciding how much a secondary platform deserves, and when to stop.
How should display be judged?
When should you stop spending on a secondary platform?