BeginnerStart here. No prior knowledge assumed.
0 of 5 complete
Lesson 1
Social Media Manager Role Overview
What social media managers actually do — content, community, paid, reporting, and the soft skills that matter.
Lesson 2
Platform Mastery — Instagram and TikTok
Deep proficiency in the two highest-growth platforms — algorithm, content, and format.
Lesson 3
LinkedIn for Professional Brands
B2B social media management — the skills that open up agency and in-house brand roles.
Lesson 4
Content Creation and Calendar Management
Creating and scheduling content at volume — tools, workflows, and maintaining quality.
Lesson 5
Community Management
Responding, moderating, and building genuine community — the skill that separates good from great social managers.
What distinguishes a social media manager from someone who just posts on social media?
Why is community management a differentiating skill?
IntermediateBuild on the basics.
0 of 5 complete
Lesson 1
Social Media Analytics
Platform insights, third-party analytics, and the reporting that demonstrates your value.
Lesson 2
Paid Social Basics
Understanding Meta Ads and LinkedIn Ads at the level a social manager needs — not PPC depth, but strategic awareness.
Lesson 3
Influencer and Creator Partnerships
Working with creators — briefing, management, and measuring partnership results.
Lesson 4
Social Media Tools
Hootsuite, Sprout, Later, Buffer — the management tools that agencies and in-house teams use.
Lesson 5
Building Your Social Media Portfolio
When your own profiles and freelance projects demonstrate skills better than a CV.
What is the most useful social media portfolio item?
What additional skill most increases a social media manager's value?
AdvancedDepth, edge cases and strategy.
0 of 5 complete
Lesson 1
Agency Social Media Work
Client management, multiple brand voices, and the pace of agency social media roles.
Lesson 2
In-House Social Media
Brand consistency, cross-functional relationships, and managing internal stakeholders.
Lesson 3
Social Media Strategy
Moving from execution to strategy — the career step that unlocks senior roles and higher pay.
Lesson 4
AI in Social Media Work
Content generation, scheduling, and the AI tools social managers use to increase output.
Lesson 5
Social Media Salary and Specialisation
Earning potential by platform specialism and how to position for higher-paying roles.
What is the key career move from social media executive to manager?
How is AI changing social media management?