BeginnerStart here. No prior knowledge assumed.
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Lesson 1
The Content Strategy Career
What content strategists do, how it differs from content writing, and the career trajectory.
Lesson 2
Content Strategy Fundamentals
Audience, objectives, channels, and the strategic framework that makes content plans coherent.
Lesson 3
SEO for Content Strategists
The SEO knowledge content strategists must have — keyword research, topic clusters, and search intent.
Lesson 4
Editorial Planning
Content calendar, brief creation, workflow management, and the editorial systems that keep content quality high at scale.
Lesson 5
Content Audit Skills
Evaluating existing content, identifying what to keep/update/cut, and gap analysis.
What distinguishes a content strategist from a content writer?
Why must content strategists understand SEO?
IntermediateBuild on the basics.
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Lesson 1
Content Distribution Strategy
Organic, earned, and paid amplification — moving content beyond just publishing it.
Lesson 2
Content Analytics and Measurement
GA4 for content, engagement metrics, and the attribution that shows content's business value.
Lesson 3
Content Brief Writing
The skill that defines a content strategist — writing briefs that produce great content from any writer.
Lesson 4
Multimedia Content Strategy
Extending strategy to video, podcast, and visual content — becoming platform-versatile.
Lesson 5
Building a Content Portfolio
Demonstrating strategic impact — the numbers and case studies that get content roles.
What is a content brief?
What is the most valuable content portfolio piece?
AdvancedDepth, edge cases and strategy.
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Lesson 1
Agency Content Strategy
Client management, multiple industries, and the agency content career path.
Lesson 2
In-House Content Leadership
Head of Content and VP Content roles — what they involve and what gets you there.
Lesson 3
AI in Content Strategy
Using AI in content workflows — what it automates, what it cannot replace, and how to stay valuable.
Lesson 4
Thought Leadership and Personal Brand
Building your own authority as a content professional — how it opens freelance and senior opportunities.
Lesson 5
Content Strategy Salary and Progression
Realistic earnings at each level and the specialisations that command premium rates.
What is the most important skill transition to Head of Content?
How should content strategists use AI in their work?