BeginnerStart here. No prior knowledge assumed.
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Lesson 1
AI in Marketing — The Real Picture
What AI does well in marketing, what it does poorly, and how to set realistic expectations.
Lesson 2
AI for Content Writing
Using ChatGPT, Claude, and writing tools to draft, edit, and improve marketing copy.
Lesson 3
AI for Research
Using AI to research topics, summarise sources, and gather competitive intelligence.
Lesson 4
AI for Social Media
Generating post ideas, repurposing content, writing captions — the social tasks AI handles well.
Lesson 5
AI for Email Marketing
Subject line generation, email drafts, and A/B testing hypotheses.
What is the most valuable use of AI in marketing?
Most important habit when using AI for research?
IntermediateBuild on the basics.
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Lesson 1
AI for SEO
Keyword research, content briefs, meta descriptions — SEO tasks where AI adds genuine value.
Lesson 2
AI for Ad Creative
Copy variations, headline ideas, and creative concepts for ads.
Lesson 3
AI for Analytics
Using AI to interpret data, generate insights from spreadsheets, and write reports.
Lesson 4
AI Automation for Marketing
Zapier, Make, n8n — connecting AI tools into automatic marketing workflows.
Lesson 5
AI for Customer Research
Analysing customer feedback, survey responses, and qualitative data at scale.
What makes a good marketing prompt?
What is AI automation in marketing?
AdvancedDepth, edge cases and strategy.
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Lesson 1
Building an AI Marketing Stack
Which tools for which tasks and what an AI-augmented marketing team looks like.
Lesson 2
Prompt Engineering for Marketers
The techniques that produce consistently better marketing outputs.
Lesson 3
AI for Personalisation at Scale
Dynamic email, website personalisation, and AI-driven content customisation.
Lesson 4
Measuring AI's Impact
How to measure whether AI is genuinely improving marketing productivity and quality.
Lesson 5
AI Marketing Ethics
When to disclose AI use, brand voice maintenance, and responsible use in customer communications.
What should marketing teams disclose about AI use?
Biggest risk of AI in marketing?