Google Shopping Ads
Shopping ads show product image, price and merchant directly in results. They are driven by a product feed rather than keywords, which changes how optimisation works.
Feed-Driven, Not Keyword-Driven
You do not bid on keywords in Shopping. Google matches queries to products using the product feed, so feed quality is the primary optimisation lever — titles, product types, attributes and images.
A well-structured feed with accurate, descriptive titles will outperform bid tuning on a poor feed every time.
Guides in this section (4)
- Google Merchant Center Setup: Complete Guide
How to set up Google Merchant Center — account creation, business verification, feed requirements, shipping settings, tax settings, and common... - Performance Max Campaigns: Complete Guide 2026
How Performance Max campaigns work — asset groups, audience signals, campaign goals, reporting limitations, and how to structure PMax alongside... - Product Feed Optimisation: Title, Attributes &
How to optimise Google Shopping product feeds — title structure, keyword research for feed titles, image optimisation, custom labels, and attributes... - Shopping Campaign Structure: Product Groups &
How to structure Google Shopping campaigns — Standard Shopping vs Performance Max, product group hierarchy, granular bidding, campaign segmentation by...