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📅 Week 2 · Tuesday
day-08
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Tuesday only
Week
Week 2 of 4
Day
8 of 28
Program
1-Month Program
📖 Read This First — About 8 Minutes
Price is only an objection when value hasn't been established. Establish value first, and price becomes a formality.
The pricing conversation is where many junior salespeople falter — they quote a number and then either over-explain it defensively or panic when the client says it's too much. The fix is to understand that price objections are almost always value objections in disguise. When a client says "that's expensive," what they usually mean is "I'm not convinced this is worth it yet."
Digital marketing is priced in three common models: monthly retainer (fixed fee for ongoing management), project-based (one-time fee for a defined scope), and performance-based (a percentage of results generated). Understanding which model suits which client situation makes you credible in the pricing conversation.
⚖️
Price is always relative to value on a scale. If the left side of the scale has ₹30,000/month on it, and the right side has '₹2 lakh/month in new revenue', the left side is light. Your job in the pricing conversation is to make sure the right side of the scale is loaded before you put the price on the left. Never quote price before establishing value.
📅
Monthly Retainer
₹15,000–1,50,000+/month depending on scope. Predictable for both sides. Best for ongoing campaigns and SEO.
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Project-Based
Website build, one-time campaign setup, audit. Fixed price for defined deliverable. Good for discrete scopes.
📈
Performance-Based
% of revenue or per lead. Client loves it (low risk), agency hates it unless margins are high. Use carefully.
💬
When They Say "Too Expensive"
Don't reduce price immediately. Ask: "Compared to what?" Then revisit the value calculation you built together.
⚠️ The worst response to a price objection: Immediately offering a discount. It signals that the original price was inflated, destroys your credibility, and trains the client to always negotiate. Instead: pause, restate the value, ask what their specific concern is. Only then — if necessary — explore scope reduction rather than price reduction.
💡
Read the reference page below before taking the quiz.
A client says 'your fee is too expensive.' What is usually the real underlying objection?
A
A: The client genuinely cannot afford the service
B
B: The value hasn't been established clearly enough — they don't yet see the return justifying the investment
C
C: Your competitors charge less so you should too
D
D: The client is negotiating out of habit
✅ 'Too expensive' is almost always 'I'm not convinced of the value yet.' The fix is to revisit the ROI calculation and make the return more concrete — not to lower the price.
❌ Price objections are usually value gaps. 'Too expensive' means 'I can't see the return clearly enough.' Revisit the value proposition before touching the price.
Question 2 of 5
Which pricing model is best for ongoing Google Ads management across 6+ months?
D: Hourly billing — charge for every hour of work done
✅ Monthly retainer is the right model for ongoing campaign management. It provides the agency predictable revenue to staff the account properly and gives the client clarity on monthly costs.
❌ Monthly retainer suits ongoing management. Campaigns need continuous optimisation — retainer aligns incentives for both sides and ensures the agency can dedicate consistent resource.
Question 3 of 5
What should you do FIRST when a client says your price is too expensive?
A
A: Offer a 20% discount immediately
B
B: Pause and ask 'Compared to what?' then revisit the value calculation
C
C: Reduce the scope of work
D
D: Explain all the effort involved in your work
✅ 'Compared to what?' is the diagnostic question. The client might be comparing to a cheaper agency (quality concern), to doing nothing (ROI framing needed), or to their overall budget (scope conversation). You can't address it without knowing which one.
❌ 'Compared to what?' is the right first response. It uncovers the real objection before you respond. Never discount before diagnosing what 'expensive' actually means to this specific client.
Question 4 of 5
Why is immediately offering a discount a poor response to a price objection?
A
A: Discounts are illegal in some Indian states
B
B: It signals the original price was inflated and trains clients to always negotiate
C
C: Discounts reduce your commission
D
D: It makes the client feel they asked the wrong question
✅ Immediate discounting undermines your credibility and creates a negotiation dynamic. If you drop 20% in 30 seconds, the client wonders if they could have got 30%. Worse, it trains them (and any referrals they make) that your prices are always negotiable.
❌ Immediate discounting destroys price credibility and trains clients to always push back. If the price was right to begin with, defend it by revisiting value — not by reducing it.
Question 5 of 5
A client likes your proposal but says ₹50,000/month is above their current budget. They can do ₹35,000/month. What is the most professional response?
A
A: Match their budget exactly and deliver the same scope
B
B: Decline the engagement — ₹35,000 is insufficient
C
C: Explore what scope can be done excellently within ₹35,000 and present that as a starter package with a clear path to expanding
D
D: Ask them to increase their budget next month
✅ Scope reduction (not price reduction) is the professional response. 'What can we do really well within ₹35,000?' positions you as honest and flexible. It also often leads to a starter engagement that grows over time.
❌ Scope reduction, not price reduction, is the right move. 'Within ₹35,000 we can do X and Y excellently — Z we'd add when you're ready to expand.' This is professional, honest, and often leads to a starter that grows.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Day 8 — done!
Day 9 opens Wednesday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
0 / 800
From your registration confirmation email. Can't find it?
Submitting before 11 PM IST on your assigned Tuesday counts as Day 8 complete.
Week 2 · Coming Tomorrow
Day 9 — Handling 'We Already Have Someone Doing Our Marketing'Opens Wednesday on your assigned date.