📅 Week 2 · Wednesday
day-09
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Wednesday only
Week
Week 2 of 4
Day
9 of 28
Program
1-Month Program
📖 Read This First — About 8 Minutes
'We already have someone' is not a closed door. It's an invitation to demonstrate the gap between what they have and what they could have.
'We already have someone handling our marketing' is one of the most common objections you'll face — and one of the most mishandled. Most junior salespeople either give up immediately or start attacking the competitor. Both are wrong. The right response is to use it as an opportunity to understand what they have, identify the gaps, and position your approach against the gap — not against the competitor.
The golden rule of competitive displacement: never disparage the current provider. The client chose them, they likely have a relationship, and if you attack them you attack the client's judgment. Instead, focus entirely on what's possible and what's currently missing.
You're not here to put out someone else's light. You're here to shine yours brighter. When you walk into a room that's already lit, you don't turn off the existing light — you show where the dark corners are that the existing light doesn't reach. Find the gaps, illuminate them, and position yourself as the solution to the specific gap.
Ask About Results, Not About Them
"What results are you currently seeing from your digital marketing?" shifts focus from the vendor to the outcome.
Do a Live Audit With Them
Google their business. Check their Google Maps. Search their keywords. "Let me show you how you currently appear..." — evidence is more powerful than claims.
Find the Uncovered Channel
Most current vendors specialise in one area. If they have social, probe Google. If they have SEO, probe paid. Find the gap.
Offer to Complement, Not Replace
"I'm not suggesting you replace what's working — I want to add the piece that's missing." Lower the stakes, get in the door.
💡 The displacement sequence: (1) Acknowledge their current vendor respectfully. (2) Ask about results — not vendor quality. (3) Find the gap through questions and live audit. (4) Position yourself specifically on the gap. (5) Offer to complement rather than replace — lower barrier to entry, build trust, displace later.
Read the reference page below before taking the quiz.
Explore: Competitive Analysis Framework — mapping competitor positioningclarigital.com · Business Strategy · ~6 mins
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🧠 Quiz — 5 Questions
Day 9 Quiz
Score 3 or more to unlock your submission. Retry as many times as you want — every wrong answer tells you why.
5 questions
Need 3/5
Unlimited tries
Instant feedback
Question 1 of 5
A prospect says 'we already have a digital marketing agency.' What is the WORST response?
✅ Attacking or disparaging the existing agency is the worst response. It insults the client's judgment (they chose them), creates defensiveness, and makes you look insecure. Focus on results and gaps — never on vendor quality.
❌ The worst response is disparaging the current agency. It makes the client defensive, attacks their judgment, and positions you as unprofessional. Focus on results and gaps instead.
Question 2 of 5
Which question is most effective when a prospect confirms they have an existing marketing agency?
✅ 'What results are you currently seeing?' shifts the conversation from vendor loyalty to outcome performance. If the results are strong, you've learned something valuable. If they hesitate, you've found the gap.
❌ 'What results are you seeing?' is the right question. It moves the conversation from vendor relationship to outcome performance — which is where you can create doubt and find the opportunity.
Question 3 of 5
You discover a prospect's current agency handles their social media but not Google Search. What is the right next move?
✅ Find the uncovered channel and position yourself there. 'Complement, not replace' lowers the barrier to entry dramatically. Once you prove your value in the gap, expansion conversations happen naturally.
❌ Position yourself in the uncovered channel. 'Complement, not replace' gets you in the door. Proving value in a specific gap eventually leads to broader conversations.
Question 4 of 5
Why is offering to 'complement rather than replace' a better initial position than asking for the full account?
✅ 'Switch your agency' is a high-stakes, high-friction decision. 'Add this channel' is a low-stakes, low-friction experiment. Once you're in and delivering results, the conversation about broader responsibility follows naturally.
❌ 'Add this specific channel' is a much lower-friction ask than 'replace your agency entirely.' Lower friction = higher conversion. Once you're in and delivering, the relationship grows.
Question 5 of 5
A prospect says 'we have someone for marketing but we're not sure if it's working.' What does this signal?
✅ 'Not sure if it's working' = no measurement = results gap. This is an invitation to offer a free audit or a measurement conversation. 'Would it be useful if I showed you exactly what your current marketing is and isn't delivering?' — and they'll almost always say yes.
❌ 'Not sure if it's working' signals a measurement gap. This is your opening: 'Would it help if I showed you exactly what your current digital presence looks like against your competitors?'
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🎉 Day 9 — done!
Day 10 opens Thursday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
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