📅 Week 2 · Friday
day-11
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Friday only
Week
Week 2 of 4
Day
11 of 28
Program
1-Month Program
📖 Read This First — About 8 Minutes
A 5-minute live demo of what their business could look like on Google is worth more than 50 slides of explanation.
The demo is the moment where digital marketing stops being abstract and becomes real for the client. When you pull up Google and show them a competitor's ad, or show them the Meta Ads targeting interface and demonstrate exactly who their ideal customer is — the sale often closes itself. The demo is about making the invisible visible.
The biggest demo mistake is showing too much. Most salespeople, excited by the depth of the platform, start clicking through every feature and overwhelming the client. The client's eyes glaze over. They feel inadequate because they don't understand it. And they disengage. A great demo is three specific, relevant moments — not a full product tour.
A great demo is a telescope, not a microscope. You're not showing the client every detail — you're showing them a compelling, specific view that makes them lean in and say "I want that." Three powerful moments, clearly narrated, beat twenty confusing screens every time. Show just enough to create desire. Save the rest for onboarding.
Demo Moment 1: The Gap
Google their industry + city. Show them where competitors appear and where they don't. "This is your landscape right now."
Demo Moment 2: The Opportunity
Open Google Ads Keyword Planner or Meta Audience Insights. Show the search volume or audience size. "This is the opportunity available to you."
Demo Moment 3: The Specificity
Show exactly what their ad would look like. For Meta: build the audience targeting live. For Google: write a mock ad on the spot. "This is what we'd build."
Narrate Everything
Never click without explaining. Every screen needs a one-sentence narration. "I'm clicking here to show you..." — silence during a demo creates confusion.
⚠️ The three rules of a good demo: (1) Never show a feature you can't explain in one sentence. (2) Keep every demo under 8 minutes. (3) After each demo moment, ask "does that make sense?" and pause for confirmation before moving on.
Read the reference page below before taking the quiz.
Explore: Google Ads Platform Overview — what the interface containsclarigital.com · Google Ads · ~6 mins
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🧠 Quiz — 5 Questions
Day 11 Quiz
Score 3 or more to unlock your submission. Retry as many times as you want — every wrong answer tells you why.
5 questions
Need 3/5
Unlimited tries
Instant feedback
Question 1 of 5
What is the biggest mistake salespeople make when running a platform demo?
✅ Showing too much is the cardinal sin of demos. The more screens a client sees without understanding, the more anxious and disengaged they become. Three clear moments beat twenty confusing ones every time.
❌ Showing too much is the primary demo failure. Client eyes glaze, they feel inadequate, and they disengage. Three specific moments > twenty-screen tour.
Question 2 of 5
In the three-moment demo structure, what is 'Demo Moment 1: The Gap' designed to show?
✅ The Gap demo moment makes the problem visible and real. Showing the client exactly where competitors appear and they don't — in real time, on Google — is more compelling than any verbal description of the opportunity.
❌ The Gap moment shows the client where they're absent vs where competitors appear. Making the problem visible in real time creates the desire to fix it.
Question 3 of 5
You're showing Google Ads Keyword Planner to a dentist. You type 'dentist Andheri' and it shows 1,000 searches per month. What is the right narration?
✅ Option B narrates the insight, not the tool. '1,000 people per month are looking for a dentist in Andheri' is a business fact that creates urgency. The tool name is irrelevant to the client at this stage.
❌ Narrate the insight, not the interface. '1,000 people per month searching for a dentist in your area' is what matters to the client — not the tool's name or technical features.
Question 4 of 5
After showing each demo moment, what should you do before moving to the next screen?
✅ Check understanding at every step. 'Does that make sense?' is a pause for confirmation that prevents you from building on a misunderstood foundation. Non-technical clients won't tell you they're lost — you have to ask.
❌ 'Does that make sense?' after each moment is essential. Non-technical clients won't tell you they're confused. Pausing and checking prevents you from building the rest of the demo on shaky ground.
Question 5 of 5
How long should a first demo ideally last?
✅ Under 8 minutes for the demo itself. The goal is desire and a next step — not a complete product education. A 5-minute demo that creates excitement beats a 30-minute walkthrough that creates fatigue.
❌ Keep demos under 8 minutes. Create desire, not education. The full product tour happens during onboarding after they've signed — not during the sales process.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🎉 Day 11 — done!
Day 12 opens Saturday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
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