Day 1 is assigned to a specific date by the 1MI team based on your batch start date.
📅 Check your confirmation email for your full task schedule.
Haven't received it? Email hello@clarigital.com and we'll sort it out quickly.
📅 Week 2 · Saturday
day-12
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Saturday only
Week
Week 2 of 4
Day
12 of 28
Program
1-Month Program
📖 Read This First — About 8 Minutes
Knowing the parts is different from playing the whole song. This is where you put it together.
You've now covered all the components of a digital marketing sales conversation: identifying ideal clients, pain-first opening, plain-language explanation, SEO pitch, ROI calculations, package matching, the full pitch structure, pricing conversations, competitor objections, stall handling, and demo delivery. Today is integration day — combining everything into a single, coherent end-to-end interaction.
A complete digital marketing sales process typically has three stages: the discovery call (understanding the client), the pitch meeting (presenting the recommendation), and the follow-up (closing or moving forward). Each stage has a distinct goal, a distinct set of tools from your training, and a distinct outcome you're driving toward.
🎭
A sales process is like a three-act play. Act 1 (discovery) is about learning. Act 2 (pitch) is about showing. Act 3 (follow-up) is about deciding. Each act builds on the last. Miss one and the play doesn't make sense. By the end of Act 3, the client either says yes, or you know exactly why they didn't.
1️⃣
Stage 1: Discovery Call
Goal: understand goals, budget, current situation, and timeline. End with: a booked pitch meeting, not a proposal email.
2️⃣
Stage 2: Pitch Meeting
Goal: present Situation → Problem → Solution → Investment → Next Step. Include demo. End with: a specific decision or clear next step.
3️⃣
Stage 3: Follow-Up
Goal: address remaining concerns, build urgency, close. Day 2 summary → Day 5 value add → Day 10 direct ask.
📊
Measure Your Process
Track: leads → discovery calls → pitch meetings → proposals sent → clients won. Know your conversion rate at each stage.
💡 The sales process mantra: You can't control whether someone says yes. You can control the quality of every stage of the process. A great discovery leads to a relevant pitch. A relevant pitch leads to a specific objection. A specific objection gives you something to address. A salesperson with a process beats a natural talent without one, every time.
💡
Read the reference page below before taking the quiz.
What is the primary goal of a discovery call in a digital marketing sales process?
A
A: To sell the client on your services immediately
B
B: To understand their goals, budget, current situation, and timeline — so your pitch is relevant and specific
C
C: To present your agency credentials and case studies
D
D: To get a verbal commitment before the formal pitch
✅ Discovery's only job is to gather the four inputs: goals, budget, current situation, and timeline. This is what makes the subsequent pitch specific, relevant, and persuasive.
❌ Discovery's job is to gather information — not to sell. Goals, budget, current situation, and timeline. The pitch uses this information to be specific and relevant.
Question 2 of 5
At the end of a discovery call, what is the correct next step to book?
A
A: Ask them to think about it and email you their decision
B
B: Send a detailed proposal by email
C
C: Book a specific date and time for the pitch meeting before ending the call
D
D: Ask for a referral to other potential clients
✅ Always leave a discovery call with a booked pitch meeting — specific date and time. 'I'll send you a proposal' loses momentum. 'Can we meet Thursday at 2 PM to walk through my recommendation?' keeps it alive.
❌ Book the pitch meeting before ending the discovery call. A specific date and time keeps momentum. 'I'll send something over' is how deals die between stages.
Question 3 of 5
In a three-stage sales process, where does the demo typically fit best?
A
A: At the start of the discovery call, to demonstrate capability
B
B: In the pitch meeting, as part of the Solution section — to make the recommendation concrete and visual
C
C: Only after the client has signed a contract
D
D: In a separate fourth meeting specifically for demos
✅ The demo belongs in the pitch meeting as part of the Solution section — it makes your recommendation concrete. 'We'd build this' → [show the mock ad] is far more compelling than a verbal description.
❌ The demo belongs in the pitch meeting, within the Solution section. It transforms a verbal recommendation into a visual one. 'We'd build something like this' + [live demo] = maximum impact.
Question 4 of 5
Why is tracking conversion rates at each stage of the sales process valuable for a junior salesperson?
A
A: It's required for tax purposes
B
B: It reveals exactly which stage is losing deals — so you can identify and improve the specific skill gap
C
C: It impresses clients when you share the data
D
D: It determines your commission rate
✅ Conversion tracking shows you where deals are dying. If you're booking 10 discovery calls but only 2 pitch meetings, your discovery close skill needs work. If pitch meetings convert poorly, your pitch needs work. Data directs practice.
❌ Stage-by-stage conversion tracking reveals where deals are dying. This lets you focus practice and improvement on the specific stage that's losing business, rather than guessing.
Question 5 of 5
A client exits the pitch meeting saying 'this is interesting, let me check with my business partner.' Which is the ideal response?
A
A: 'Of course, just get back to me whenever you're ready.'
B
B: 'Can we schedule a call for all three of us — you, your partner, and me — so I can answer any questions directly?'
C
C: 'If your partner has concerns, that's a bad sign — most clients decide on their own.'
D
D: 'Let me send you a discount offer to share with them.'
✅ Offering a joint call with the decision-maker immediately moves the process forward and prevents the prospect from filtering your pitch to their partner. The partner's questions are best answered by you, not second-hand.
❌ 'Let me join that conversation' is the right move. It prevents second-hand communication, lets you answer the partner's concerns directly, and accelerates the decision.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Day 12 — done!
Day 13 opens Monday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
0 / 800
From your registration confirmation email. Can't find it?
Submitting before 11 PM IST on your assigned Saturday counts as Day 12 complete.
Week 2 · Coming Tomorrow
Day 13 — Selling Digital Marketing to E-Commerce BrandsOpens Monday on your assigned date.