BeginnerStart here. No prior knowledge assumed.
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Lesson 1
International SEO Fundamentals
When and why to invest in international SEO — the business case and the technical requirements.
Lesson 2
Hreflang Explained
What hreflang does, how it works, and the common implementation errors that prevent it working.
Lesson 3
URL Structures for International Sites
ccTLDs vs subdirectories vs subdomains — the trade-offs and how to choose for your situation.
Lesson 4
Multilingual Keyword Research
How search behaviour differs by language and market — not just translation but local search intent.
Lesson 5
Localisation vs Translation
Why translated content rarely ranks as well as localised content and what the difference is in practice.
What does hreflang tell search engines?
What is the main advantage of ccTLDs for international SEO?
IntermediateBuild on the basics.
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Lesson 1
International Technical Audit
How to audit an international site — hreflang errors, geo-targeting, and content duplication across markets.
Lesson 2
Geo-Targeting in Google Search Console
Using GSC to set geographic targets and monitor international search performance.
Lesson 3
International Link Building
Building links in specific markets — local link sources, digital PR across languages.
Lesson 4
Crawl Budget for International Sites
Managing how Googlebot crawls large multilingual sites — duplicate content and crawl efficiency.
Lesson 5
International Content Strategy
Building content that serves search intent in specific markets — beyond one-size-fits-all.
Why does translated content often underperform in international search?
What is the most common hreflang implementation error?
AdvancedDepth, edge cases and strategy.
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Lesson 1
International E-commerce SEO
Product catalogue localisation, currency, and the specific technical challenges for multi-market stores.
Lesson 2
Tracking International Performance
Segmenting analytics by market, measuring international SEO progress, and reporting.
Lesson 3
International SEO Tooling
Ahrefs, Semrush, and Screaming Frog for international site management — the workflows that work at scale.
Lesson 4
Common International SEO Mistakes
The errors that waste international SEO investment — the 10 most common and how to fix them.
Lesson 5
International SEO Case Studies
How businesses have built international organic traffic — the strategies and timelines that worked.
What is crawl budget in international SEO?
What is the first step in international SEO for a new market?