BeginnerStart here. No prior knowledge assumed.
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Lesson 1
Community versus Broadcast
Why a community is more valuable and considerably more demanding than an audience.
Lesson 2
Choosing the Right Platforms
Where your people actually are, before you build anywhere.
Lesson 3
Discord and Telegram Communities
Structure, roles, channels, moderation and the resourcing question.
Lesson 4
Reddit Marketing
Subreddit culture, what gets removed, and earning standing before promoting.
Lesson 5
Social Listening
Finding the conversations already happening about your category.
What distinguishes a community from an audience?
What should you establish before starting a community?
IntermediateBuild on the basics.
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Lesson 1
User-Generated Content
Turning community output into marketing assets, with rights handled properly.
Lesson 2
Employee Advocacy
Getting your own people to participate credibly rather than on command.
Lesson 3
WhatsApp Marketing
Community and conversational commerce in messaging-first markets.
Lesson 4
Influencer Marketing
Working with the creators your community already follows.
Lesson 5
Crisis Management
What to do when community sentiment turns, and the first hour that matters.
Why does Reddit reject most brand posting?
What is the most common UGC mistake?
AdvancedDepth, edge cases and strategy.
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Lesson 1
Growth Frameworks
Where community sits in a growth model, and why it is retention not acquisition.
Lesson 2
Customer Lifetime Value
The metric community actually moves.
Lesson 3
Brand Strategy
Community as an expression of positioning rather than a channel.
Lesson 4
Social Media Analytics
Measuring participation and health rather than headcount.
Lesson 5
Thought Leadership Content
Giving a community something worth gathering around.
What is the best measure of community health?
What is the usual commercial case for community?