Beginner Start here. No prior knowledge assumed.
Lesson 1
What is Affiliate Marketing?
How affiliate marketing works — publishers, advertisers, networks, and the commission model.
Lesson 2
Affiliate Networks and Platforms
Impact, CJ, ShareASale, Awin — how they work and how to choose between them.
Lesson 3
How Affiliate Tracking Works
Cookies, pixels, postback URLs, and attribution models.
Lesson 4
Compliance and Disclosure
FTC requirements and the disclosure practices that keep affiliate content legal.
Lesson 5
Running an Affiliate Programme
For advertisers — structure, recruit, and manage an affiliate programme.
Test your understanding ▼
What is the most common affiliate tracking method?
Cookie tracking Postback URL Phone tracking Email tracking
What does FTC disclosure require?
Small print at the bottom Clear conspicuous disclosure before affiliate links Nothing if clearly labelled Disclosure only in video
Advanced Depth, edge cases and strategy.
Lesson 1
Affiliate Fraud Prevention
Cookie stuffing, click fraud, fake leads — how fraud works and how to detect it.
Lesson 2
Influencer Affiliate Marketing
Hybrid influencer-affiliate deals and tracking on social platforms.
Lesson 3
Affiliate SEO Strategy
Building an affiliate content site that ranks — architecture and keyword research for commercial intent.
Lesson 4
Attribution Modelling for Affiliates
Multi-touch attribution and making the case for affiliate contribution beyond last click.
Lesson 5
Scaling an Affiliate Business
Moving from single-site to portfolio and the operational systems that support scale.
Test your understanding ▼
What is cookie stuffing?
Storing too many cookies Setting affiliate cookies without a genuine click to claim commission on unrelated purchases A baking technique A content type
What does incremental revenue mean in affiliate context?
Total revenue from affiliates Revenue that would not have occurred without the affiliate Revenue from new customers only Revenue from content affiliates