📅 Your Complete 14-Day Roadmap
Here's exactly what's coming — every day, every topic, every weekday it opens.
Orientation Weekend
SaturdayOrientation 1
Welcome & How It Works
You just read this. No submission.
SundayOrientation 2
Your Roadmap & the Clarigital Library
You're reading this now. No submission.
Week 1 — Core Concepts (Days 1–6)
MondayDay 1
What is Digital Marketing?
The big picture — channels, why it exists, how it replaced traditional advertising
TuesdayDay 2
How the Internet Made Marketing Measurable
From billboards to clicks — data, tracking, attribution basics
WednesdayDay 3
The Digital Marketing Channels — A Complete Tour
SEO, Paid, Social, Email, Content, Programmatic — what each channel does
ThursdayDay 4
How Search Engines Work
Google crawls, indexes, ranks — why this matters to every marketer
FridayDay 5
What is Paid Advertising Online?
Google Ads vs Meta Ads — how auctions work, what you're actually buying
SaturdayDay 6
The Marketing Funnel — Awareness to Purchase
AIDA, the customer journey, how channels map to each funnel stage
Week 2 — Applied Knowledge (Days 7–12)
MondayDay 7
Digital Marketing for E-Commerce & D2C Brands
How online stores use SEO + Ads + Email together
TuesdayDay 8
Digital Marketing for Real Estate & Education
Lead gen, trust building, long sales cycles
WednesdayDay 9
Digital Marketing for Healthcare, F&B & Professional Services
Reputation, local search, compliance
ThursdayDay 10
The Most Common Digital Marketing Mistakes
What beginners get wrong — and why
FridayDay 11
The Digital Marketing Ecosystem — Tools & Platforms
Google, Meta, Mailchimp, GA4, Canva — the full landscape
SaturdayDay 12
How Much Does Digital Marketing Cost?
Budgets, pricing models, agency vs in-house vs freelance
Final Days — Synthesis (Days 13–14)
MondayDay 13
Putting It All Together — A Complete Digital Marketing Plan
How all channels work as a system, not in isolation
TuesdayDay 14
Final Task — Explain Digital Marketing to a Real Business
Synthesis of all 14 days — your plain-language digital marketing brief
📚 Your Textbook — Clarigital
Every day links to a specific guide on Clarigital. These are your required readings — not optional extras. The quiz questions test whether you actually read them.
Here are the main sections you'll be using:
📖
Digital Marketing Codex
220 guides across 14 disciplines. SEO, Google Ads, Meta Ads, Email, Analytics and more.
Explore the Codex →🤖
AI Atlas
33 guides on AI tools — ChatGPT, Claude, Gemini, Midjourney and more.
Explore AI Atlas →📈
History of DM
How digital marketing evolved from 1994 to today. Great context for Day 1.
Read the History →🎓
Curriculum
The full school and college curriculum — structured learning if you want more depth.
See Curriculum →
💡Bookmark clarigital.com right now. You will use it every single day of this program. It's your reference library, your textbook, and your study companion rolled into one.
⚠️ The Rules (Read These)
⚠️
Each task page is locked to its assigned day. Day 1 only opens on your assigned Monday. Day 2 only opens on your assigned Tuesday. You cannot do two days at once.
Late submissions still count — the page stays readable after its day — but we track whether you submitted on time. Try to submit on the correct day.
Sunday is always off. No tasks open on Sundays. Use it to catch up, re-read something, or rest.
🚀 You're Ready
That's everything. Day 1 opens Monday morning. Set a reminder now — 20 minutes is all it takes.
If you haven't registered yet, do it now before you forget.
Day 1 opens Monday → Task 1: What is Digital Marketing?