Day 1 is assigned to a specific date by the 1MI team based on your batch start date.
📅 Check your confirmation email for your full task schedule.
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📅 Week 1 · Saturday
day-06
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Saturday only
Week
Week 1 of 4
Day
6 of 28
Program
1-Month Program
📖 Read This First — About 8 Minutes
The best salespeople don't sell what they have — they recommend what the client actually needs. That's why clients trust them.
Not every client needs every service. A restaurant doesn't need programmatic advertising. A local dentist doesn't need a content marketing strategy for 200 blog posts. One of the most important sales skills is recommending the right solution for the right client — and being willing to tell a client when they don't need something. This honesty is what builds trust and long-term relationships.
The discovery call is where you gather the information needed to make the right recommendation. It's a structured conversation, not a random chat. Before you quote anything, you need to know: the client's goal, their budget range, their current digital situation, and their timeline. Without these four inputs, any proposal is guesswork.
👨⚕️
A great doctor doesn't prescribe the same medicine to every patient. They ask questions, review the symptoms, consider the history, and prescribe what that specific patient needs. A great digital marketing salesperson does the same — the recommendation comes from the diagnosis, not from the product menu. Clients who feel you recommended what they need (not what you have) become clients for years.
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Goal-First Questions
"What does success look like in 6 months for your business?" — the answer determines which channel to prioritise.
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Budget Reality Check
"Is there a budget range you're working with?" — Some clients need a ₹10k starter, others have ₹2L/month. Never quote blind.
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Current Situation Audit
"What do you currently do for marketing, and what's working?" — Understanding what exists prevents recommending what they already have.
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Timeline and Urgency
"When do you need to see results?" — A business launching next month needs paid ads. A stable business can invest in SEO.
💡 The quick matching guide: Need results immediately → Google/Meta Ads. Building for long-term → SEO + Content. Have an email list → Email Marketing. Visual product → Instagram/Meta. B2B client → LinkedIn + Content. Local service business → Google Maps + Local SEO + Google Ads. Most small businesses need: Local SEO + Google Ads + Google Maps. That starter pack covers 80% of local business needs.
💡
Read the reference page below before taking the quiz.
A new café opening in 3 weeks wants to drive customers from day one. Which service do you recommend first and why?
A
A: SEO — it's the most cost-effective long-term
B
B: Email Marketing — build a subscriber list before opening
C
C: Google Ads + Instagram Ads — they need immediate visibility and can't wait 6 months for SEO
D
D: Programmatic advertising — maximum reach
✅ A business opening in 3 weeks needs immediate traffic — Google Ads and Instagram Ads can go live within days and drive customers from week one. SEO is right for the long term but wrong for a launch with a 3-week runway.
❌ Immediate need = paid ads. Google Ads and Instagram Ads can be live in 48 hours. SEO takes months. When timeline is 3 weeks, paid advertising is the only viable option.
Question 2 of 5
Which question is MOST useful for determining which digital marketing service a client needs?
A
A: 'Have you heard of digital marketing?'
B
B: 'What does success look like for your business in 6 months?'
C
C: 'Do you want to be on Google?'
D
D: 'How many employees do you have?'
✅ 'What does success look like in 6 months?' is the most diagnostic question. The answer reveals their actual goal — more customers, more visibility, more leads — which directly maps to the right service recommendation.
❌ 'What does success look like in 6 months?' reveals the goal that drives the recommendation. Every other question is secondary to understanding what the client is trying to achieve.
Question 3 of 5
A B2B consulting firm wants to generate leads from senior executives at large companies. Which channel combination is most appropriate?
A
A: Instagram Reels + TikTok Ads
B
B: Google Shopping Ads + Email newsletters
C
C: LinkedIn Ads + Thought leadership content + Email nurture
D
D: Google Maps optimisation + local SEO
✅ B2B + senior executives = LinkedIn (where they are) + thought leadership content (what builds credibility with them) + email nurture (for the long consideration cycle). Google Maps is irrelevant for B2B consulting.
❌ B2B professional services need LinkedIn (where executives are), thought leadership content (credibility), and email nurture (long sales cycle). Consumer platforms and local SEO don't serve this audience.
Question 4 of 5
A client says 'we want everything — SEO, ads, social, email, content.' Their budget is ₹30,000/month. What should you do?
A
A: Agree and try to fit all services into the budget
B
B: Tell them that budget is too small for any digital marketing
C
C: Prioritise the 2–3 channels that will drive the most impact for their specific business and recommend starting there
D
D: Charge extra for the additional services
✅ Prioritisation over everything is the right recommendation. ₹30,000 spread across 5 services means none gets enough investment to work. Pick the 2–3 that matter most for their specific situation and do those well.
❌ Prioritise ruthlessly. ₹30,000 across 5 services = ₹6,000 each — too thin for any to be effective. The honest recommendation is to pick 2–3 that matter most and concentrate the budget there.
Question 5 of 5
Before quoting a price, which four things do you absolutely need to know about the prospect?
A
A: Company size, years in business, number of competitors, location
B
B: Their goal, their budget range, their current digital situation, their timeline for results
C
C: Their target audience demographics, their brand colours, their tagline, their mission statement
D
D: Their social media follower count, their website traffic, their email list size, their ad history
✅ Goal (what they want), budget range (what they can spend), current situation (what already exists), and timeline (how urgent) — these four inputs are necessary for any credible, appropriate recommendation.
❌ The four discovery essentials: goal, budget range, current situation, and timeline. Without all four, any proposal is guesswork and unlikely to be accepted or appropriate.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Day 6 — done!
Day 7 opens Monday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
0 / 800
From your registration confirmation email. Can't find it?
Submitting before 11 PM IST on your assigned Saturday counts as Day 6 complete.
Week 1 · Coming Tomorrow
Day 7 — The Full Digital Marketing Pitch — All Channels TogetherOpens Monday on your assigned date.