Day 1 is assigned to a specific date by the 1MI team based on your batch start date.
📅 Check your confirmation email for your full task schedule.
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📅 Week 2 · Monday
day-07
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Monday only
Week
Week 2 of 4
Day
7 of 28
Program
1-Month Program
📖 Read This First — About 8 Minutes
The client isn't buying SEO or ads or email. They're buying more customers. Make sure your pitch sounds like that.
By Day 6, you know how to identify clients, open conversations, explain digital marketing simply, make the ROI case, and ask good discovery questions. Today you put it all together into a full pitch — one that covers all relevant channels as a coherent system rather than a menu of separate services.
The full pitch follows a five-part structure: Situation → Problem → Solution → Investment → Next Step. This structure is used in professional sales presentations across every industry because it matches the way buyers make decisions: they need to recognise their situation, feel the problem, understand the solution, accept the investment, and be guided to act.
🎬
Think of your pitch like a film with a five-act structure. Act 1: Here's where you are now. Act 2: Here's the problem this creates. Act 3: Here's what's possible with the right approach. Act 4: Here's what it costs. Act 5: Here's the simple next step. Every great pitch tells a story where the client is the hero — and digital marketing is the tool that helps them win.
🗺️
Situation
"Based on our conversation, here's where you are now..." — reflect back what you heard in discovery. Show you listened.
⚠️
Problem
"This means you're missing X customers/month to competitors who are more visible online." — Make the cost of inaction concrete.
✅
Solution
"Here's what I'd recommend: [3 channels, each with one sentence of rationale]. Together these address your awareness, acquisition, and retention gaps."
💰
Investment + Next Step
"The investment is ₹X/month. Based on your numbers, our conservative projection is Y new customers at Z CAC. What questions do you have before we move forward?"
📊 Pitch length rule: A first pitch should take no more than 12 minutes. If it takes longer, you're explaining too much. The goal of the first pitch is not to fully educate — it's to create enough understanding and desire to move to the next step. Save the deep technical details for onboarding after they've signed.
💡
Read the reference page below before taking the quiz.
What is the five-part pitch structure introduced today, in order?
A
A: Product → Price → Proof → Process → Close
B
B: Situation → Problem → Solution → Investment → Next Step
C
C: Introduction → Features → Benefits → Objections → Close
D
D: Research → Proposal → Presentation → Negotiation → Agreement
✅ Situation → Problem → Solution → Investment → Next Step. This follows the buyer's decision journey: recognise context, feel the problem, understand the solution, evaluate the cost, take action.
❌ The five-part structure is: Situation → Problem → Solution → Investment → Next Step. It mirrors the buyer's decision process rather than the seller's product knowledge.
Question 2 of 5
In the pitch structure, what is the purpose of the 'Situation' section?
A
A: To show off your research and knowledge of their industry
B
B: To reflect back what you learned in discovery — showing the client you listened and understand their context
C
C: To compare them unfavourably to their competitors
D
D: To introduce your agency credentials and case studies
✅ Reflecting back the client's situation shows you listened and understood. This creates immediate trust and credibility — before you've said a word about your services. The client thinks 'this person gets it.'
❌ The Situation section exists to reflect back what you learned in discovery. When clients hear their own situation accurately described, they feel understood — and trust follows.
Question 3 of 5
Why should a first pitch take no more than 12 minutes?
A
A: Clients have short attention spans and will leave after 12 minutes
B
B: You need to save technical details for written proposals
C
C: The goal of the first pitch is to create desire and move to the next step — not to fully educate. Over-explaining reduces, not increases, conversion.
D
D: Longer pitches cost more to deliver
✅ The first pitch creates interest and direction — it's not a training session. Over-explaining taxes the client's patience and doesn't accelerate the decision. 12 minutes of sharp pitch > 45 minutes of comprehensive education.
❌ The first pitch's goal is desire and next step — not complete understanding. Over-pitching is as damaging as under-pitching. Keep it tight, leave space for questions, and move to the next step.
Question 4 of 5
When presenting the solution section of the pitch, how should you describe the services?
A
A: List every service you offer with technical descriptions of each
B
B: Describe each recommended channel in terms of what it will do for this specific client's business — not what it is technically
C
C: Show screenshots of your platform and agency tools
D
D: Read directly from a prepared service brochure
✅ In the solution section, every channel description must be outcome-focused and client-specific. Not 'we'll run Google Search campaigns with optimised ad groups' but 'when someone searches for a dentist in your area, your clinic appears at the top and they call you directly.'
❌ Describe services in terms of outcomes for this specific client. Outcome language (what they'll get) beats process language (what you'll do) every time in a sales pitch.
Question 5 of 5
You finish presenting the solution and investment. What is the correct next step question to ask?
A
A: 'Do you want to sign today?'
B
B: 'Is there anything I missed in my understanding of your situation?'
C
C: 'What questions do you have before we move forward?'
D
D: 'Can I send you a detailed 20-page proposal?'
✅ 'What questions do you have before we move forward?' assumes forward motion (not 'if' but 'before we move forward') while inviting the objections you need to address. It's confident without being aggressive.
❌ 'What questions do you have before we move forward?' is the right close. It assumes momentum (before we move forward) while creating space for the prospect's concerns. Never end a pitch without this question.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Day 7 — done!
Day 8 opens Tuesday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
0 / 800
From your registration confirmation email. Can't find it?
Submitting before 11 PM IST on your assigned Monday counts as Day 7 complete.
Week 2 · Coming Tomorrow
Day 8 — The Pricing ConversationOpens Tuesday on your assigned date.