📅 Week 1 · Friday
day-05
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Friday only
Week
Week 1 of 4
Day
5 of 28
Program
1-Month Program
📖 Read This First — About 8 Minutes
Every business owner speaks one language: money in vs money out. Learn to translate digital marketing into that language.
The fastest way to move a hesitant prospect toward a decision is to put the numbers in front of them. Not vague claims like "this will grow your business" — but specific, calculated returns tied to their real business metrics. A client who can see a credible path to 4x return on their investment doesn't need much more convincing.
The key metrics to understand and use in your pitch are: CAC (Customer Acquisition Cost), CLV (Customer Lifetime Value), ROAS (Return on Ad Spend), and Conversion Rate. You don't need to know all of these from the start — you need to ask the right questions to get the numbers from the client.
Think of yourself as a financial analyst, not a marketer. An investor doesn't ask "does this feel like a good investment?" — they ask "what is the projected return on this capital deployed?" When you present digital marketing as a capital allocation decision with a projected return, you're speaking the same language as every business owner who's ever done a P&L. Numbers close deals. Stories create interest. Both together win every time.
CAC — Cost to Acquire a Customer
Ad spend ÷ Number of new customers. If you spend ₹20,000 and get 10 customers, CAC = ₹2,000.
CLV — Customer Lifetime Value
Average order value × repeat purchase frequency × customer lifespan. A regular café customer spending ₹500/week for 2 years = ₹52,000 CLV.
ROAS — Return on Ad Spend
Revenue from ads ÷ Ad spend. ₹80,000 revenue from ₹20,000 ads = 4x ROAS. Anything above 3x is generally profitable.
Conversion Rate
Customers ÷ Visitors × 100. 1,000 visitors, 30 buy = 3% conversion rate. Typical e-commerce: 1–4%.
💡 The questions to ask before building the ROI case: "What's your average sale or order value?" → "How often does a typical customer come back?" → "How many new customers do you currently get per month?" → "What do you spend on marketing right now?" — Four questions. The answers let you build a complete financial case on the spot.
Read the reference page below before taking the quiz.
Explore: Customer Acquisition Cost — calculation and benchmarksclarigital.com · Business Strategy · ~6 mins
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🧠 Quiz — 5 Questions
Day 5 Quiz
Score 3 or more to unlock your submission. Retry as many times as you want — every wrong answer tells you why.
5 questions
Need 3/5
Unlimited tries
Instant feedback
Question 1 of 5
A café spends ₹15,000/month on Instagram Ads and gets 30 new customers. What is their Customer Acquisition Cost (CAC)?
✅ CAC = Ad spend ÷ New customers = ₹15,000 ÷ 30 = ₹500 per customer. If a café customer spends ₹400–500 on their first visit and returns 10+ times, the ₹500 CAC is clearly profitable.
❌ CAC = Ad spend ÷ New customers = ₹15,000 ÷ 30 = ₹500. This is the cost to acquire each new customer.
Question 2 of 5
A coaching institute has an average course fee of ₹25,000 and students typically buy 2 courses. What is the Customer Lifetime Value (CLV)?
✅ CLV = Average order value × repeat purchases = ₹25,000 × 2 = ₹50,000. This means the institute can afford to spend up to ₹12,000–15,000 acquiring a student and still be highly profitable.
❌ CLV = ₹25,000 × 2 courses = ₹50,000 per student. Understanding CLV shows how much you can afford to spend acquiring a customer.
Question 3 of 5
A business spends ₹40,000 on Google Ads and generates ₹1,60,000 in sales. What is their ROAS, and is it generally considered healthy?
✅ ROAS = Revenue ÷ Ad spend = ₹1,60,000 ÷ ₹40,000 = 4x. Generally 3x+ is considered profitable for most businesses (accounting for product costs and overheads). 4x is solid.
❌ ROAS = 1,60,000 ÷ 40,000 = 4x. This is a healthy return — generally 3x+ is considered the minimum viable ROAS for most businesses after accounting for product costs.
Question 4 of 5
Which four questions should you ask a client before building their ROI case?
✅ These four questions give you everything needed for the ROI case: sale value (revenue per customer), return frequency (CLV building block), current acquisition volume (baseline to improve), and current marketing spend (budget to work with or replace).
❌ The four diagnostic questions are: average sale value, return frequency, current new customers per month, and current marketing spend. These four give you everything needed to build a compelling financial case.
Question 5 of 5
A real estate developer gets 5 new clients per month through referrals, each worth ₹2,00,000 in commission. They spend nothing on digital marketing. You propose spending ₹50,000/month on Google Ads that you project will generate 3 additional clients per month. How do you present the ROI?
✅ This is the correct ROI presentation — specific numbers, clear return calculation, and net profit stated. '12x return and ₹5,50,000 net profit per month' is a business decision, not a marketing pitch.
❌ Option B is the correct ROI presentation. Show the maths: 3 clients × ₹2,00,000 = ₹6,00,000 revenue minus ₹50,000 spend = ₹5,50,000 net. State it as a business investment with a calculated return.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🎉 Day 5 — done!
Day 6 opens Saturday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
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