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📅 Week 4 · Tuesday
day-20
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Tuesday only
Week
Week 4 of 4
Day
20 of 28
Program
1-Month Program
📖 Read This First — About 8 Minutes
Long proposals get long decisions. A one-page proposal that's crystal clear gets a yes or a no - and both are progress.
The digital marketing proposal is one of the most misunderstood documents in the industry. Most agencies write 15–20 page presentations packed with agency credentials, market statistics, and granular campaign plans. These documents are rarely read, frequently delayed, and often the reason deals stall. The most effective proposals are one page - clear enough to be read in 5 minutes and specific enough to make the decision easy.
A proposal exists to do one job: make it easy for the client to say yes. Everything that doesn't serve that job - excessive credentials, vague aspirational language, overly technical plans - should be removed. The client already met you and liked you. Now they need a clear record of what they're agreeing to.
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A great proposal is like a restaurant menu, not a cookbook. The menu tells you what you'll get, the price, and what makes each dish special - in a single page. The cookbook explains how everything is made. Clients want the menu. They'll ask for the cookbook after they've ordered. Give them the menu. Close the deal. Explain the process during onboarding.
1️⃣
Section 1: The Situation
2–3 sentences: here's what we discussed, here's your current situation. Shows you listened and understood.
2️⃣
Section 2: What We'll Do
3 bullet points maximum - each channel/activity with a one-line outcome description. No technical jargon.
3️⃣
Section 3: What You'll Invest
Monthly fee. Ad spend. Total monthly investment. What's included. What's not. No ambiguity on numbers.
4️⃣
Section 4: What Success Looks Like
3 specific metrics with targets and timeline. '40 new enquiries/month within 90 days' beats 'increased visibility and brand awareness'.
⚠️ The three proposal killers: (1) Sending before the verbal agreement - proposals should confirm a conversation, not start one. (2) Vague deliverables - 'social media management' means nothing. '12 Instagram posts per month + 2 Reels + weekly Stories' is a deliverable. (3) Missing a clear next step - end with 'Reply to this email to confirm and we'll begin on Monday' or it will sit in their inbox forever.
💡
Read the reference page below before taking the quiz.
Why are long proposals (15–20 pages) less effective than one-page proposals for digital marketing?
A
A: Clients don't know how to read long documents
B
B: Long proposals get deferred because they require significant reading time - short, clear proposals get read immediately and decisions happen faster
C
C: Long proposals signal that the agency is disorganised
D
D: One-page proposals are cheaper to produce
✅ Proposal length is inversely correlated with decision speed. A 1-page proposal gets read in 5 minutes and either approved or discussed immediately. A 20-page proposal gets added to the 'to read later' pile and sits there for weeks.
❌ Length creates deferral. Long proposals require time and attention the client doesn't have scheduled. Short, clear proposals get immediate responses - even if that response is a question.
Question 2 of 5
What is the primary job of a proposal?
A
A: To educate the client about digital marketing
B
B: To showcase the agency's credentials and case studies
C
C: To make it easy for the client to say yes by clearly confirming what's being agreed to
D
D: To protect the agency legally by documenting all deliverables
✅ The proposal's job is to convert a verbal 'yes in principle' into a written commitment. It should remove friction, not add it. Everything that helps the client say yes stays; everything else goes.
❌ The proposal's job is to make saying yes easy. It confirms the verbal discussion in writing and removes any remaining ambiguity about scope and investment.
Question 3 of 5
Which deliverable description is clearer and more professional?
A
A: 'Social media management and content creation'
B
B: '12 Instagram posts per month + 2 Reels + weekly Stories, all branded and captioned with relevant hashtags'
C
C: 'Full social media services including all platforms'
D
D: 'Social media strategy and execution to improve brand awareness and engagement'
✅ Option B is specific, measurable, and unambiguous. Both the agency and the client know exactly what's included. Option A and C and D are vague enough to create disputes later about what was promised.
❌ Specific deliverables (12 posts, 2 Reels, weekly Stories) prevent scope disputes and show the client exactly what they're paying for. Vague descriptions create misaligned expectations.
Question 4 of 5
A proposal ends with: 'We look forward to working with you and creating an exciting digital journey together!' What is wrong with this ending?
A
A: It's too formal
B
B: It's too casual and informal
C
C: There is no clear next step - the client doesn't know what to do to move forward
D
D: It uses aspirational language which clients distrust
✅ No clear next step means the proposal sits without action. 'Reply to this email to confirm and we'll book an onboarding call for Monday' tells the client exactly what to do next. Aspirational sign-offs create a pleasant feeling but no momentum.
❌ Missing next step is the proposal killer. Replace 'look forward to working together' with 'Reply to confirm and we'll start onboarding on [specific date].'
Question 5 of 5
When should a proposal be sent to a prospect?
A
A: Before the first meeting, so they can review it in advance
B
B: Immediately after the first meeting to strike while interest is high
C
C: Only after a verbal agreement has been reached in a meeting or call - the proposal confirms the conversation, not starts it
D
D: After 3–5 follow-up conversations to ensure the client is serious
✅ A proposal should confirm a verbal agreement, not initiate a sales conversation. Sending before agreement means the prospect receives it cold - without the context and trust built in the meeting. Get the verbal yes first, then document it.
❌ Proposal after verbal agreement only. A proposal sent cold (without prior conversation and principle agreement) is just a brochure that can be ignored. Get the yes in the room, then send the paperwork.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Day 1 — done!
Day 2 opens on your assigned Tuesday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
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Submitting before 11 PM IST on your assigned Tuesday counts as Day 20 complete.
Week 1 · Coming Tomorrow
Day 2 — WhatsApp App vs Business APIOpens Tuesday on your assigned date.