Day 1 is assigned to a specific date by the 1MI team based on your batch start date.
📅 Check your confirmation email for your full task schedule.
Haven't received it? Email hello@clarigital.com and we'll sort it out quickly.
📅 Week 3 · Wednesday
day-15
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Wednesday only
Week
Week 3 of 4
Day
15 of 28
Program
1-Month Program
📖 Read This First — About 8 Minutes
Healthcare clients don't buy marketing. They buy patient trust. Understand that and the pitch writes itself.
Healthcare and wellness is one of the most rewarding verticals in digital marketing - and one that requires more care than most. Clinics, hospitals, dermatologists, physiotherapists, dentists, and wellness centres all share a common dynamic: trust is the purchase driver. Patients don't choose a doctor based on a flashy ad. They choose based on reviews, reputation, and the feeling that the clinic understands their needs.
This means your pitch to healthcare clients must be anchored in trust-building activities, not promotional campaigns. Google Business Profile, patient reviews, local search visibility, and informational content are the highest-ROI tools - not Instagram Reels or Meta awareness campaigns. The patient journey starts with a search, not a scroll.
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Healthcare marketing is about being found and being trusted - in that order. A patient can only choose a clinic they can find. Once they find it, their decision comes down to reviews, photos, and whether the clinic feels credible. Your digital marketing builds both visibility and credibility. Ads drive traffic. Reviews close the decision.
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Google Maps Dominance
When someone searches 'dentist near me' or 'physiotherapist Andheri', the Google Maps 3-pack drives 70%+ of clicks. Getting into that top 3 is the priority.
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Review Generation System
A systematic process to ask every discharged patient for a Google review. 4.7+ stars is the trust threshold for healthcare decisions.
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Condition-Specific SEO
'Back pain specialist Mumbai' or 'PCOS treatment Bangalore' - patients search by condition, not by clinic name. Ranking for these drives highly qualified traffic.
⚠️
Compliance Awareness
No 'guaranteed cure' claims. No 'best doctor in India' without verification. No patient testimonials that imply universal results. ASCI and Medical Council rules apply.
⚠️ The compliance pitch itself is a differentiator: When you tell a healthcare client "here's what we can and can't do within the regulations" - before they ask - you immediately separate yourself from agencies that promise results without mentioning the rules. Demonstrating compliance awareness builds trust before you've even shown a single slide.
💡
Read the reference page below before taking the quiz.
What is the primary purchase driver for healthcare patients choosing a clinic?
A
A: The clinic's social media follower count
B
B: The attractiveness of the clinic's Instagram feed
C
C: Trust - demonstrated through reviews, local visibility, and credible online presence
D
D: The clinic's advertising budget
✅ Trust drives healthcare decisions above all else. Patients evaluate reviews, star ratings, response to reviews, and professional presentation. These trust signals must be at the centre of any healthcare marketing pitch.
❌ Trust is the core purchase driver in healthcare. Reviews, star ratings, professional website, and responsiveness all contribute to the trust that converts an online search into a booked appointment.
Question 2 of 5
A dermatology clinic wants to attract patients searching for acne treatment in their city. Which approach is most effective?
A
A: Instagram awareness campaign targeting 18–30 year olds
B
B: SEO content and Google Ads targeting condition-specific searches like 'acne treatment specialist Mumbai'
C
C: LinkedIn company page with doctor credentials
D
D: Programmatic display ads on beauty websites
✅ Condition-specific search captures patients at peak intent - they're actively looking for a solution to their specific problem. 'Acne treatment Mumbai' has clear buying intent. This is higher quality than any awareness campaign.
❌ Condition-specific search (SEO + Ads) captures active patients. 'Acne treatment specialist Mumbai' is someone who has identified their problem and is actively looking for a solution - the highest possible intent for a clinic.
Question 3 of 5
A healthcare client wants to run ads featuring a patient saying 'Dr. Sharma cured my diabetes completely.' What should you do?
A
A: Use it - patient testimonials are highly persuasive
B
B: Advise against it - this claim implies a guaranteed cure which violates ASCI and Medical Council guidelines
C
C: Use it only on social media, not Google Ads
D
D: Ask the patient to sign a waiver and then use it
✅ 'Cured completely' is an unverifiable cure claim that violates ASCI guidelines and Medical Council of India rules. A good digital marketing advisor proactively flags this before it becomes a compliance problem.
❌ This testimonial implies a guaranteed cure - a violation of ASCI and Medical Council guidelines. Advise against it proactively. Your compliance awareness protects the client and positions you as a trusted advisor.
Question 4 of 5
Why is getting into the Google Maps 3-pack more valuable for a clinic than running display ads?
A
A: Display ads are more expensive
B
B: The 3-pack shows at the top of local searches and captures over 70% of clicks from people actively searching for the service nearby
C
C: Google Maps is free while display ads cost money
D
D: Display ads don't work for healthcare
✅ The Google Maps 3-pack is the most valuable real estate in local search. It's shown above organic results, captures active searchers, displays reviews directly, and shows the clinic's phone number for immediate calls. This is the highest-impact starting point for any local healthcare client.
❌ The 3-pack captures 70%+ of clicks from local service searches. It's shown above everything else, shows ratings, and enables direct calling. For a local clinic, this is more valuable than any paid display campaign.
Question 5 of 5
How does proactively raising compliance limitations differentiate you from other agencies pitching healthcare clients?
A
A: It reduces the scope of work and therefore the fee
B
B: It shows you understand the industry's regulatory environment - building trust with the client before you've started work
C
C: It helps you avoid any legal liability
D
D: Healthcare clients don't care about compliance
✅ Mentioning compliance before the client asks signals industry knowledge and trustworthiness. Most agencies promise results without considering the regulatory guardrails. Being the one who knows the rules - and is honest about them - makes you the credible choice.
❌ Raising compliance proactively signals industry expertise and trustworthiness. It differentiates you from agencies that over-promise and creates confidence that you'll protect the client's reputation, not just their budget.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Day 1 — done!
Day 2 opens on your assigned Tuesday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
0 / 800
From your registration confirmation email. Can't find it?
Submitting before 11 PM IST on your assigned Wednesday counts as Day 15 complete.
Week 1 · Coming Tomorrow
Day 2 — WhatsApp App vs Business APIOpens Tuesday on your assigned date.