Day 1 is assigned to a specific date by the 1MI team based on your batch start date.
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📅 Week 1 · Monday
day-01
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Monday only
Week
Week 1 of 4
Day
1 of 28
Program
1-Month Program
📖 Read This First — About 8 Minutes
Selling to everyone means convincing no one. The best salespeople know exactly who to approach before they say a word.
Before you can sell digital marketing, you need to know who to sell it to. Not every business is a good prospect — and wasting time on the wrong ones is the most common mistake junior salespeople make. The skill of identifying the right prospect before you approach them is called ICP definition — Ideal Customer Profile.
For digital marketing services, the ideal clients share a set of observable characteristics. These are businesses that already have revenue (so they can pay), face competition online (so they feel the need), and aren't yet digitally active (so there's room for improvement). The combination of those three is your sweet spot.
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Think of prospect identification like fishing with a net vs a spear. Cold-calling every business in a list is casting a wide net — exhausting and mostly empty. Identifying businesses that match specific criteria before approaching them is spear fishing — deliberate, targeted, and dramatically more effective. You want to approach 10 perfect prospects, not 100 random ones.
Here are the four clearest signals that a business is a strong digital marketing prospect:
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No or Weak Online Presence
No website, or a website that's slow, outdated, and not mobile-friendly. They're invisible where their customers are searching.
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Growing But Not Marketing
Business is doing OK through referrals and walk-ins but hasn't scaled digitally. Huge untapped potential.
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Competitors Are Active Online
Their direct competitors are running ads, ranking on Google, active on social. They're losing ground they don't know they're losing.
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High-Value or Repeat Customers
Businesses where one new customer is worth ₹5,000+ or returns repeatedly. Digital acquisition ROI is clear to them.
💼 The six best industries for digital marketing sales in India right now: E-Commerce/D2C brands, Real Estate developers, Healthcare clinics and hospitals, EdTech and coaching institutes, Restaurants and F&B, Professional services (CAs, lawyers, consultants). These industries have the budget, the need, and the competitive pressure to act.
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Read the reference page below before taking the quiz.
B: Ideal Customer Profile — a detailed description of the type of client most likely to buy and benefit
C
C: Internal Company Process
D
D: Integrated Campaign Planning
✅ ICP = Ideal Customer Profile. It's a detailed definition of the type of client who has the strongest need, the budget to pay, and the highest likelihood of saying yes. Defining it before prospecting saves enormous time.
❌ ICP stands for Ideal Customer Profile. It defines the exact type of client you should be targeting — characteristics that make them most likely to need, afford, and buy your service.
Question 2 of 5
A restaurant has been open for 3 years, does well through regulars and word of mouth, but has no Instagram presence and doesn't appear on Google Maps. Why is this a strong prospect for digital marketing?
A
A: Restaurants never need digital marketing
B
B: They have existing revenue and a working business, but no digital presence — there's clear upside with low risk
C
C: They should focus on traditional advertising instead
D
D: Social media doesn't drive restaurant visits
✅ An established business with revenue but no digital presence is ideal — they can pay, they have proof their product works, and there's obvious room for digital to add incremental customers.
❌ This is a strong prospect because they have revenue (can pay), a proven product (customers like them), and zero digital presence (maximum upside). The pitch writes itself.
Question 3 of 5
You're prospecting for digital marketing clients. Which of these signals is MOST useful when evaluating a business before approaching them?
A
A: The business owner is friendly on social media
B
B: The business has a large physical premises
C
C: Their direct competitors are running active Google Ads and ranking well organically
D
D: The business was founded more than 10 years ago
✅ Competitor digital activity is the most powerful signal. If competitors are investing in digital, the market has validated the need. Your prospect is losing ground they don't know about — you can show them the gap.
❌ Competitor digital activity is the strongest pre-approach signal. It proves the market needs digital, and your prospect is already being outcompeted. You arrive with evidence, not a pitch.
Question 4 of 5
Why are 'high-value or repeat-purchase' businesses better digital marketing prospects than businesses with very low transaction values?
A
A: Low-value businesses don't use the internet
B
B: High-value businesses have bigger offices to visit
C
C: When one customer is worth ₹10,000+, the ROI maths on digital acquisition is obvious and easy to justify
D
D: Low-value businesses don't have marketing budgets by law
✅ When a single new customer is worth ₹10,000 or more, spending ₹1,000 to acquire them through digital ads is an easy yes. The ROI conversation practically sells itself. With ₹100 transactions, the maths is much harder.
❌ ROI clarity drives buying decisions. A business where one new customer is worth ₹10,000+ can immediately see the value of spending ₹1,000 to acquire them. Low-ticket businesses struggle to justify the same spend.
Question 5 of 5
Which combination BEST describes the 'sweet spot' prospect for digital marketing services?
A
A: New startup with no customers yet
B
B: Large enterprise with a dedicated internal marketing team
C
C: Established business with revenue, competitive online pressure, but limited digital activity
D
D: Non-profit organisation with no advertising budget
✅ Established business (can pay) + competitive pressure online (feels the need) + limited digital activity (room for improvement) = perfect prospect. All three criteria together define the sweet spot.
❌ The sweet spot is: existing revenue (can pay), competitors active online (feels urgency), and currently limited digital presence (clear upside). All three together make an ideal prospect.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
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🎉 Day 1 — done!
Day 2 opens Tuesday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
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Submitting before 11 PM IST on your assigned Monday counts as Day 1 complete.
Week 1 · Coming Tomorrow
Day 2 — The Pain Before the Solution — How to Open a Sales ConversationOpens Tuesday on your assigned date.