Day 1 is assigned to a specific date by the 2ME team based on your batch start date.
📅 Check your confirmation email for your full task schedule.
Haven't received it? Email hello@clarigital.com and we'll sort it out quickly.
📅 Week 2 · Monday
day-07
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Monday only
Week
Week 2 of 8
Day
7 of 56
Program
2-Month Program
📖 Read This First — About 8 Minutes
Keyword research is not a list of words. It is a map of customer intent at every stage of the buying journey.
Keyword research at the practitioner level is fundamentally about understanding intent, not volume. A keyword with 50,000 monthly searches but informational intent ('what is SEO') is worthless for a conversion campaign. A keyword with 200 searches and transactional intent ('hire SEO agency Mumbai') is a high-value target. The practitioner must read the intent behind every keyword, not just the numbers.
The complete keyword research process has five steps: seed generation (brainstorm core topics), expansion (use tools to find related terms), intent mapping (classify each keyword by intent), clustering (group keywords by topic for content or ad groups), and prioritisation (rank by opportunity vs competition).
🗺️
Keyword research is like mapping a city before a road trip. You don't just note where you want to go - you map every road, neighbourhood, and traffic pattern. Some roads are busy and competitive. Some are quieter with less competition. Some lead directly to your destination. The best keyword strategy finds the roads your competitors haven't taken yet.
🌱
Seed Keywords
Start with 5-10 core terms that describe the business. Expand using Google Suggest, People Also Ask, and 'searches related to' at the bottom of SERP.
🔍
Tool Expansion
Google Keyword Planner (free, volume data), Ahrefs/SEMrush (keyword difficulty, competitor gaps), Search Console (queries you already rank for).
🎯
Intent Classification
Informational (how, what, why), Navigational (brand + product), Commercial (best, compare, vs), Transactional (buy, hire, book, near me). Different intent = different content or ad type.
📦
Keyword Clustering
Group keywords that share the same search intent into clusters. One cluster = one page (for SEO) or one ad group (for PPC). Never target multiple intent clusters on one page.
🔮 The competitor gap analysis: The fastest way to find high-opportunity keywords is to identify terms your competitors rank for that you don't. Ahrefs' Content Gap or SEMrush's Keyword Gap tools automate this. For every competitor you analyse, you'll find 20-50 terms with proven search demand that your site isn't targeting yet.
💡
Read the reference page below before taking the quiz.
Why is search volume less important than search intent when prioritising keywords?
A
A: Volume data is inaccurate so it should be ignored
B
B: A high-volume informational keyword drives traffic that doesn't convert; a low-volume transactional keyword drives buyers
C
C: Google penalises sites that target high-volume keywords
D
D: Low-volume keywords are always cheaper to rank for
OK Intent drives conversion, volume drives traffic. A keyword with 50k searches but informational intent (how to do X) brings researchers, not buyers. A keyword with 500 searches and transactional intent (hire X agency) brings buyers. Prioritise intent over volume.
NO Intent matters more than volume. High-volume informational keywords drive curious visitors. Low-volume transactional keywords drive buyers. For revenue, target the intent first.
Question 2 of 5
Which of the following keywords has clear transactional intent?
A
A: 'what is google ads'
B
B: 'google ads tutorial for beginners'
C
C: 'hire google ads agency bangalore'
D
D: 'google ads vs facebook ads comparison'
OK 'Hire google ads agency bangalore' has clear transactional intent - the user is ready to engage a service. 'What is' = informational. 'Tutorial' = informational/educational. 'vs comparison' = commercial research (considering options).
NO 'Hire google ads agency bangalore' is transactional - the user wants to take action (hire). The others are informational (what is, tutorial) or commercial research (comparison).
Question 3 of 5
What is keyword clustering and why does it matter for both SEO and PPC?
A
A: Organising keywords alphabetically for reporting
B
B: Grouping keywords that share the same search intent to inform content architecture (one cluster per page/ad group)
C
C: Filtering out low-volume keywords below a threshold
D
D: Combining all keywords into a single broad match campaign
OK Keyword clustering groups terms by intent. In SEO, one cluster = one page (prevents keyword cannibalism where multiple pages compete for the same query). In PPC, one cluster = one ad group (ensures ad copy is highly relevant to the keyword group, improving Quality Score).
NO Clustering groups keywords by intent. One cluster = one page (SEO) or one ad group (PPC). This prevents keyword cannibalism in SEO and ensures high ad relevance in PPC.
Question 4 of 5
Which tool shows you keywords your competitors rank for that you currently don't rank for?
A
A: Google Analytics 4
B
B: Google Search Console
C
C: Ahrefs Content Gap or SEMrush Keyword Gap analysis
D
D: Google Trends
OK Ahrefs' Content Gap and SEMrush's Keyword Gap identify terms competitors rank for that your site doesn't. This is the fastest method for finding high-opportunity keywords with proven demand - you're entering a market that competitors have already validated.
NO Ahrefs Content Gap / SEMrush Keyword Gap identifies competitor keywords you don't have. This competitor gap analysis reveals high-opportunity terms with proven demand.
Question 5 of 5
What should you do with keywords classified as 'informational intent' in a PPC campaign?
A
A: Add them as broad match keywords to maximise reach
B
B: Exclude them as negative keywords or avoid bidding on them - they drive traffic without purchase intent
C
C: Bid on them at lower CPCs than transactional keywords
D
D: Create separate campaigns specifically for informational keywords
OK Informational keywords in PPC waste budget on researchers rather than buyers. If you must include them (for brand awareness at the top of funnel), use a separate campaign with a much lower CPC bid and a landing page specifically designed to convert researchers to email subscribers.
NO Informational keywords in PPC are generally budget wasters. Add them as negatives in conversion campaigns. If used at all, isolate in a separate awareness campaign with awareness objectives.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Day 7 — done!
Day 8 opens Tuesday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
0 / 800
From your registration confirmation email. Can't find it?
Submitting before 11 PM IST on your assigned Monday counts as Day 7 complete.
Week 2 · Coming Tomorrow
Day 8 — Meta Pixel & Conversions API - Complete Tracking SetupOpens Tuesday on your assigned date.