Day 1 is assigned to a specific date by the 2ME team based on your batch start date.
📅 Check your confirmation email for your full task schedule.
Haven't received it? Email hello@clarigital.com and we'll sort it out quickly.
📅 Week 1 · Wednesday
day-03
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Wednesday only
Week
Week 1 of 8
Day
3 of 56
Program
2-Month Program
📖 Read This First — About 8 Minutes
A Google Ads account structured badly will never perform well, regardless of budget or creative quality.
Google Ads account architecture is the foundation of campaign performance. A poorly structured account — one large campaign with all keywords mixed together — makes it impossible to control bids, budgets, and messaging at the level of granularity that drives efficiency. A well-structured account separates campaigns by goal, ad groups by theme, and ads by specific match type.
The standard practitioner account structure follows a clear hierarchy: Account → Campaigns → Ad Groups → Keywords → Ads → Extensions. Each level serves a specific purpose. Campaigns control budget and network. Ad groups control theme and targeting. Keywords control when ads show. Ads control what users see. Extensions add information and improve CTR.
🏢
An Ads account is like an office building. The Account is the building. Campaigns are floors — each with a different budget and purpose. Ad Groups are rooms on each floor — each focused on a specific topic. Keywords are the doors people walk through to reach each room. Ads are what they see when they arrive. Mixing everything together means nobody finds the right room.
🎯
Campaign Types
Search (text ads on Google), Display (banner ads), Shopping (product listings), Video (YouTube), Performance Max (AI-driven cross-channel). Each has distinct use cases.
🔑
Keyword Match Types
Broad Match (widest reach), Phrase Match (query must contain phrase), Exact Match (query must match exactly). Use broad + smart bidding or exact for control.
🚫
Negative Keywords
The single most impactful ongoing optimisation task. Blocking irrelevant searches prevents wasted spend and improves Quality Score simultaneously.
📊
Quality Score
Google's 1-10 score for each keyword. Components: Expected CTR, Ad Relevance, Landing Page Experience. Higher QS = lower CPC + higher position.
🔮 The SKAG debate: Single Keyword Ad Groups (SKAGs) were the dominant structure for years — maximum control, maximum relevance. Today, with Smart Bidding requiring data volume, tight ad groups of 3-5 closely related keywords per ad group balance control with data sufficiency. Understand both approaches and when each applies.
💡
Read the reference page below before taking the quiz.
What is the correct hierarchy of a Google Ads account structure?
A
A: Keywords > Ad Groups > Campaigns > Account
B
B: Account > Campaigns > Ad Groups > Keywords > Ads
C
C: Campaigns > Keywords > Ads > Ad Groups
D
D: Account > Keywords > Campaigns > Ads
OK Account at the top, then Campaigns (budget/network), then Ad Groups (theme/targeting), then Keywords, then Ads. Each level has a specific control function.
NO The correct hierarchy is Account > Campaigns > Ad Groups > Keywords > Ads. Each level controls a different dimension of the campaign.
Question 2 of 5
A Google Ads campaign for a dentist is showing for searches like 'dental school near me' and 'free dental treatment'. This wastes budget. What is the correct fix?
A
A: Reduce the total campaign budget
B
B: Switch from Search to Display campaign type
C
C: Add 'school' and 'free' as negative keywords to block irrelevant searches
D
D: Change all keywords to Exact Match
OK Negative keywords are the fix. Adding 'school' and 'free' as negatives prevents ads from showing for these irrelevant queries, improving budget efficiency and Quality Score simultaneously.
NO Negative keywords are the correct fix. Adding irrelevant terms as negatives blocks wasted impressions and spend, improving both efficiency and Quality Score.
Question 3 of 5
What are the three components of Google's Quality Score?
A
A: Bid amount, budget, and campaign age
B
B: Expected CTR, Ad Relevance, and Landing Page Experience
C
C: Keyword volume, competition, and CPC
D
D: Ad format, extension count, and campaign type
OK Quality Score = Expected CTR + Ad Relevance + Landing Page Experience. A high QS means Google considers your ad and page highly relevant to the searcher's query, rewarding you with lower CPCs and higher positions.
NO Quality Score has three components: Expected CTR (predicted click rate), Ad Relevance (how well ad matches query), and Landing Page Experience (quality and relevance of the destination page).
Question 4 of 5
What is the difference between Phrase Match and Exact Match keyword types?
A
A: They are identical - Google merged them in 2021
B
B: Phrase Match shows for queries containing the phrase (with words before/after); Exact Match shows only for queries matching the term closely
C
C: Phrase Match is for mobile, Exact Match is for desktop
D
D: Phrase Match costs more than Exact Match
OK Phrase Match: ad shows when the query contains the keyword phrase, with possible additional words around it. Exact Match: ad shows only when the query closely matches the keyword with minimal variation. Phrase offers more reach; Exact offers more control.
NO Phrase Match allows additional words around the core phrase. Exact Match restricts to close variants of the exact term. Phrase = more reach; Exact = more control.
Question 5 of 5
A Google Search campaign has been running for 2 weeks. Which report should you check first to identify wasted spend?
A
A: Geographic performance report
B
B: Device performance report
C
C: Search Terms report - to see the actual queries triggering your ads
D
D: Auction Insights report
OK The Search Terms report shows the exact queries that triggered your ads. This reveals irrelevant searches wasting budget (add as negatives), new keyword opportunities, and whether your keyword targeting is matching the intended audience.
NO Search Terms report is the first check. It shows actual user queries, revealing irrelevant matches to negative out and new opportunities to add as keywords.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Day 3 — done!
Day 4 opens Thursday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
0 / 800
From your registration confirmation email. Can't find it?
Submitting before 11 PM IST on your assigned Wednesday counts as Day 3 complete.
Week 1 · Coming Tomorrow
Day 4 — Meta Ads Setup & Campaign ArchitectureOpens Thursday on your assigned date.