BeginnerStart here. No prior knowledge assumed.
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Lesson 1
WhatsApp for Business — Overview
The WhatsApp ecosystem for businesses — WhatsApp Business app vs Business API and when to use each.
Lesson 2
WhatsApp Business App Setup
Profile, catalogue, quick replies, and the features of the free WhatsApp Business app.
Lesson 3
WhatsApp Broadcast Lists
Sending messages to multiple contacts — how broadcasts work, the limitations, and best practices.
Lesson 4
Building a WhatsApp List
Opt-in methods — click-to-WhatsApp ads, QR codes, website widgets — and the consent requirements.
Lesson 5
WhatsApp Message Types
Text, image, video, document, template messages — when to use each format.
What is the difference between WhatsApp Business app and API?
What is a WhatsApp broadcast list?
IntermediateBuild on the basics.
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Lesson 1
WhatsApp Business API
What the API offers — high-volume messaging, CRM integration, and the BSP (Business Solution Provider) ecosystem.
Lesson 2
Template Messages
Pre-approved message templates — how to get them approved, use cases, and the rules around template messaging.
Lesson 3
WhatsApp Automation
Chatbots, automated flows, and the automation tools that handle WhatsApp at scale.
Lesson 4
Click-to-WhatsApp Ads
Facebook and Instagram ads that open a WhatsApp conversation — setup, use cases, and measuring results.
Lesson 5
WhatsApp Customer Service
Using WhatsApp as a support channel — response time expectations, escalation flows, and integration with help desks.
What is a WhatsApp template message?
What is a click-to-WhatsApp ad?
AdvancedDepth, edge cases and strategy.
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Lesson 1
WhatsApp CRM Integration
Connecting WhatsApp to CRM systems — how BSPs bridge WhatsApp API and business tools.
Lesson 2
WhatsApp Compliance
GDPR, consent requirements, opt-out management, and the messaging policies that avoid account bans.
Lesson 3
WhatsApp for E-commerce
Order updates, abandoned cart recovery, product catalogues, and the WhatsApp Commerce features.
Lesson 4
Measuring WhatsApp Performance
Open rates, response rates, conversion tracking, and the metrics that indicate WhatsApp programme health.
Lesson 5
WhatsApp vs Email vs SMS
When to use WhatsApp versus other messaging channels — the use cases where WhatsApp's high open rates justify its constraints.
What is the most important compliance requirement for WhatsApp marketing?
Why does WhatsApp have higher open rates than email?