BeginnerStart here. No prior knowledge assumed.
0 of 5 complete
Lesson 1
FMCG and Retail Marketing Overview
What makes consumer goods and retail marketing different — channels, cycle speed, and trade relationships.
Lesson 2
Shopper Marketing
Marketing at the point of purchase — in-store, online shelf, and the moments that most affect buying decisions.
Lesson 3
Trade Marketing
The retailer relationship — how FMCG brands work with retailers on placement, promotions, and category management.
Lesson 4
Consumer Promotions
Price promotions, sampling, competitions, and the mechanics of consumer promotion design.
Lesson 5
Category Management
How brands and retailers manage product categories collaboratively — range, pricing, and space.
What is shopper marketing?
What is trade marketing?
IntermediateBuild on the basics.
0 of 5 complete
Lesson 1
Omnichannel Retail Marketing
Connecting physical store and digital marketing — the customer journey across both.
Lesson 2
Retail Media Networks
Amazon, Flipkart, and the rise of retail media — sponsored products, display, and the new advertising tier.
Lesson 3
D2C vs Retail Distribution
When to sell direct versus through retail — the strategic and marketing implications of each channel.
Lesson 4
FMCG Digital Marketing
How CPG brands use digital — the combination of brand, e-commerce, and performance marketing.
Lesson 5
Quick Commerce Marketing
Blinkit, Zepto, Swiggy Instamart — marketing on 10-minute delivery platforms in India.
What is a retail media network?
What is category management?
AdvancedDepth, edge cases and strategy.
0 of 5 complete
Lesson 1
Brand Building in FMCG
How FMCG brands invest in brand over the long term — the Ehrenberg-Bass principles and what they mean in practice.
Lesson 2
FMCG Analytics
Sales data, Nielsen, Kantar — the measurement tools specific to consumer goods.
Lesson 3
Sustainability in FMCG Marketing
Consumer sustainability expectations, green claims, and the marketing of responsible products.
Lesson 4
Indian FMCG and Retail Context
The specific dynamics of Indian consumer markets — regional variation, value segments, and rural distribution.
Lesson 5
AI in Retail and FMCG
Demand forecasting, personalisation, and the AI applications specific to consumer goods and retail.
What is the Ehrenberg-Bass principle most relevant to brand building?
What is D2C in retail?