BeginnerStart here. No prior knowledge assumed.
0 of 5 complete
Lesson 1
Mobile Marketing Overview
How mobile has changed every marketing channel and the specific opportunities mobile creates.
Lesson 2
Mobile SEO
Mobile-first indexing, page speed, Core Web Vitals on mobile, and the specific issues of mobile search.
Lesson 3
App Store Optimisation (ASO)
How app store search works and the optimisation factors that determine app visibility in App Store and Google Play.
Lesson 4
SMS Marketing
The highest open-rate channel — SMS strategy, compliance requirements, and the use cases where SMS beats email.
Lesson 5
Push Notifications
Web and app push — permission rates, timing, personalisation, and the thin line between value and spam.
What is mobile-first indexing?
What is ASO?
IntermediateBuild on the basics.
0 of 5 complete
Lesson 1
Mobile Paid Advertising
How mobile targeting and formats differ in Google Ads, Meta Ads, and app install campaigns.
Lesson 2
App Install Campaigns
Google UAC and Meta app install campaigns — the specific campaign type for driving app downloads.
Lesson 3
In-App Advertising
Advertising within mobile apps — formats, networks, and the quality considerations.
Lesson 4
Mobile User Experience
How mobile UX affects conversion — the specific issues that cost conversions on mobile.
Lesson 5
Mobile Analytics
Tracking mobile behaviour — app analytics, mobile-specific GA4 considerations, and attribution.
Why does SMS have higher open rates than email?
What is a universal app campaign?
AdvancedDepth, edge cases and strategy.
0 of 5 complete
Lesson 1
WhatsApp and Messaging Apps
Marketing on messaging platforms — WhatsApp, Telegram, and the conversational commerce opportunity.
Lesson 2
QR Codes in Marketing
How QR codes bridge offline and mobile — use cases, tracking, and design.
Lesson 3
Location-Based Mobile Marketing
Geofencing, beacon marketing, and the privacy-respecting approaches to location-aware marketing.
Lesson 4
Mobile Commerce
M-commerce trends, mobile checkout optimisation, and the specific friction points of mobile purchasing.
Lesson 5
Mobile Marketing Measurement
The attribution complexity of mobile — cross-device, cross-channel, and app vs web.
What is the biggest mobile UX conversion killer?
What is geofencing in mobile marketing?