BeginnerStart here. No prior knowledge assumed.
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Lesson 1
What is Local SEO?
How local search differs from regular SEO — proximity, relevance, and prominence as the three ranking factors.
Lesson 2
Google Business Profile Optimisation
The most important local SEO asset — categories, attributes, posts, photos, and Q&A management.
Lesson 3
Local Citations
Consistent NAP (name, address, phone) across directories — why consistency matters and how to audit and fix discrepancies.
Lesson 4
Reviews Strategy
How reviews affect local rankings, how to generate them ethically, and how to respond to negative reviews.
Lesson 5
Local Keyword Research
Finding the local search queries your customers use — combining service + location keywords and near-me searches.
What are the three local ranking factors Google uses?
What is NAP in local SEO?
IntermediateBuild on the basics.
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Lesson 1
On-Page Local SEO
Location pages, local schema markup, and the on-page signals that reinforce local relevance.
Lesson 2
Multi-Location SEO
Managing SEO for businesses with multiple locations — individual location pages, GBP management, and centralised strategy.
Lesson 3
Local Link Building
Building links from local and relevant sources — the strategies that work for local businesses.
Lesson 4
Local Content Strategy
Creating content that ranks for local queries — area guides, local news, and community-relevant content.
Lesson 5
Local SEO for Service Area Businesses
SEO for businesses without a storefront — service area settings, local signals without a physical address.
What is a Google Business Profile post?
How do reviews affect local rankings?
AdvancedDepth, edge cases and strategy.
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Lesson 1
Google Maps Ranking Factors
What determines map pack position — how proximity, relevance, and prominence interact.
Lesson 2
Local SEO Analytics
Tracking local rankings, GBP insights, and connecting local SEO to business outcomes.
Lesson 3
Voice Search and Local
How voice searches differ from typed queries for local businesses — the conversational queries to optimise for.
Lesson 4
Local SEO Auditing
The systematic audit of a local business's SEO — what to check and in what order.
Lesson 5
Local SEO for Competitive Niches
Strategies for high-competition local markets — differentiation, authority building, and what moves the needle.
What is the map pack?
What is a service area business in local SEO?