BeginnerStart here. No prior knowledge assumed.
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Lesson 1
What is Influencer Marketing?
How influencer marketing works, the creator economy, and why it generates ROI when done correctly.
Lesson 2
Influencer Tiers
Nano, micro, macro, mega — the differences in audience size, engagement rate, cost, and trust.
Lesson 3
Finding the Right Influencers
Research methods — tools, manual discovery, and the criteria that matter beyond follower count.
Lesson 4
Evaluating Influencer Quality
Engagement rate, audience demographics, fake follower detection, and the red flags that indicate poor fit.
Lesson 5
Influencer Marketing Platforms
Aspire, Grin, Upfluence — the tools that help manage influencer discovery, outreach, and reporting.
What is engagement rate?
What is a nano-influencer?
IntermediateBuild on the basics.
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Lesson 1
Campaign Briefing
Writing briefs that get great content — what to specify, what to leave to the creator, and why over-scripting fails.
Lesson 2
Rates and Negotiation
How influencer pricing works, standard rates by tier and platform, and how to negotiate effectively.
Lesson 3
Contracts and Legal
What influencer contracts should cover — usage rights, exclusivity, FTC compliance, and revision clauses.
Lesson 4
FTC Disclosure Requirements
Influencer disclosure rules in the US, UK, and India — #ad, #sponsored, and the enforcement landscape.
Lesson 5
Influencer Content Amplification
Boosting influencer content as paid ads — the Spark Ads, whitelisting, and paid amplification strategies.
What should an influencer brief include?
What is influencer whitelisting?
AdvancedDepth, edge cases and strategy.
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Lesson 1
Measuring Influencer Campaigns
Reach, engagement, conversions, earned media value — the metrics and their limitations.
Lesson 2
Long-Term Influencer Partnerships
Ambassador programmes, always-on partnerships, and why sustained relationships outperform one-off campaigns.
Lesson 3
Influencer Affiliate Hybrid Deals
Combining base fees with commission components — aligning incentives with performance.
Lesson 4
Crisis Management with Influencers
What to do when an influencer creates a controversy — rapid response and how to manage brand exposure.
Lesson 5
B2B Influencer Marketing
Thought leadership, LinkedIn creators, and how influencer strategy works in professional contexts.
What is earned media value?
Why do long-term influencer partnerships outperform one-offs?