BeginnerStart here. No prior knowledge assumed.
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Lesson 1
E-commerce Marketing Fundamentals
The unique marketing challenges of e-commerce — traffic, conversion, retention, and the metrics that determine profitability.
Lesson 2
Product Page Optimisation
Images, descriptions, reviews, and the page elements that most affect product page conversion.
Lesson 3
E-commerce SEO
Product page optimisation, category architecture, faceted navigation, and large catalogue crawling challenges.
Lesson 4
E-commerce Paid Acquisition
Google Shopping, Meta catalogue ads, and the paid channels that work best for online retail.
Lesson 5
Marketplace Strategy
Amazon, Flipkart, Meesho — when to prioritise marketplaces versus your own store.
What is the most important image on a product page?
What is faceted navigation?
IntermediateBuild on the basics.
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Lesson 1
E-commerce Email Automation
Abandoned cart, post-purchase, and win-back sequences that generate revenue with no ongoing work.
Lesson 2
E-commerce Email Marketing
List building, segmentation, and campaign strategy specific to online retail.
Lesson 3
E-commerce CRO
Cart abandonment, checkout flow, and the high-impact optimisations specific to e-commerce.
Lesson 4
Product Photography
How photography affects conversion — standards for different contexts and AI-assisted options.
Lesson 5
Returns Management
How returns affect profitability and how to reduce rates without punitive policies.
What is an abandoned cart sequence?
What is customer lifetime value?
AdvancedDepth, edge cases and strategy.
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Lesson 1
Customer Lifetime Value
Calculating and improving CLV — the metric that determines whether customer acquisition is profitable.
Lesson 2
International E-commerce
Localisation, payment methods, logistics, customs, and the decisions that determine whether expansion succeeds.
Lesson 3
E-commerce Analytics
The metrics that matter — ROAS, CAC, CLV, and cohort analysis for e-commerce decision making.
Lesson 4
Social Commerce
Instagram Shopping, TikTok Shop, and the intersection of content and commerce.
Lesson 5
Subscription E-commerce
Recurring revenue models, churn reduction, and the economics of subscription commerce.
What is churn rate in subscription e-commerce?
What does DDP shipping mean?