BeginnerStart here. No prior knowledge assumed.
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Lesson 1
The SEO Career Landscape
What SEO roles exist, how they differ (agency vs in-house vs freelance), and where the market is heading in 2026.
Lesson 2
Core SEO Skills Employers Need
The non-negotiable skills — keyword research, on-page, technical fundamentals, link building, analytics.
Lesson 3
Keyword Research Mastery
Developing true proficiency in keyword research — intent, clustering, opportunity sizing.
Lesson 4
Technical SEO Proficiency
The technical skills that separate mid-level from senior SEO — crawling, indexing, Core Web Vitals.
Lesson 5
SEO Analytics and Reporting
GA4, Search Console, rank tracking, and the reporting skills that show your value to clients and employers.
What is the most important SEO skill for getting hired?
What is the difference between agency and in-house SEO?
IntermediateBuild on the basics.
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Lesson 1
Link Building and Digital PR
Earning links through content and outreach — the tactics that build authority.
Lesson 2
Local SEO Specialisation
Adding local SEO as a specialism — the extra services that expand what you can offer.
Lesson 3
E-commerce SEO Specialisation
Large catalogue SEO, product pages, and the e-commerce work that commands premium rates.
Lesson 4
SEO Tools Proficiency
Ahrefs, Semrush, Screaming Frog, Surfer — the tool stack that professional SEOs use.
Lesson 5
Building Your SEO Portfolio
Case studies, before/after data, and how to present SEO results when you are early in your career.
What should an SEO portfolio include?
What is the most valued technical SEO skill?
AdvancedDepth, edge cases and strategy.
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Lesson 1
Freelance SEO
Setting up an SEO consultancy — pricing, client acquisition, contracts, and managing client expectations.
Lesson 2
Agency SEO Roles
How SEO teams work in agencies — account management, reporting, and career progression.
Lesson 3
In-House SEO
Working within a company — cross-functional relationships, getting budget, and the different priorities.
Lesson 4
AI in SEO Workflows
How to use AI tools in SEO work legitimately — content briefs, metadata, analysis.
Lesson 5
SEO Salary and Career Progression
What SEO specialists earn at different levels and how to accelerate progression.
What makes freelance SEO different from employed SEO?
How is AI changing SEO careers?