BeginnerStart here. No prior knowledge assumed.
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Lesson 1
The PPC Career Landscape
What PPC specialists do, how the role differs across agency/in-house/freelance, and the earning potential.
Lesson 2
Google Ads Proficiency
The core Google Ads skills employers need — Search, Shopping, Display, Performance Max.
Lesson 3
Meta Ads Proficiency
Facebook and Instagram advertising skills — the second most in-demand PPC specialism.
Lesson 4
Conversion Tracking Mastery
GA4, GTM, Meta Pixel, conversion APIs — the measurement infrastructure PPC relies on.
Lesson 5
PPC Reporting and Client Communication
Reporting that shows value — the metrics that matter and how to present them clearly.
What is the most important PPC skill beyond running campaigns?
What is the primary value of Google Ads certification?
IntermediateBuild on the basics.
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Lesson 1
LinkedIn and TikTok Ads
Expanding beyond Google and Meta — the additional platforms that increase your value.
Lesson 2
Programmatic Advertising
Display and programmatic as the next skill — how it connects to PPC work.
Lesson 3
Landing Page and CRO Basics
PPC specialists who understand conversion are worth significantly more — the CRO skills you need.
Lesson 4
Google Analytics 4 for PPC
Using GA4 to analyse paid traffic — the specific reports and analysis PPC specialists use.
Lesson 5
Building Your PPC Portfolio
Presenting campaign results without revealing client data — the case study approach.
Why do PPC specialists who understand CRO earn more?
What does Performance Max require from PPC specialists?
AdvancedDepth, edge cases and strategy.
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Lesson 1
Google Ads Certification
The value of certifications — which matter to employers and which do not.
Lesson 2
Freelance PPC Consulting
Setting rates, finding clients, and managing the business side of PPC freelancing.
Lesson 3
PPC at Scale — Enterprise Accounts
Managing large spend accounts — automation, scripts, and the skills needed for enterprise roles.
Lesson 4
AI in PPC Work
How AI is changing PPC — Performance Max, Smart Bidding, and where human expertise still matters.
Lesson 5
PPC Salary and Progression
Realistic earnings at each career stage and how to move up.
What is the most important thing to show in a PPC portfolio?
How is AI changing PPC in 2026?