BeginnerStart here. No prior knowledge assumed.
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Lesson 1
The AI Video Landscape
Text-to-video, AI editing, avatar video — the categories and what each is good for.
Lesson 2
Runway — Creative AI Video
Runway Gen-3 and the professional AI video tools used in film and advertising.
Lesson 3
Synthesia — AI Avatar Video
Creating professional presenter videos without cameras — how Synthesia works and its enterprise use cases.
Lesson 4
Sora — OpenAI Video Generation
What Sora can do, its current limitations, and where it sits in the landscape.
Lesson 5
Kling and Pika — Consumer AI Video
Accessible AI video tools — what they produce and practical use cases for marketers.
What is the main use case for Synthesia?
What is transcript-based video editing?
IntermediateBuild on the basics.
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Lesson 1
Text-to-Video Prompting
Motion, camera movement, style — the vocabulary that guides video AI effectively.
Lesson 2
AI Video Editing with Descript
Transcript-based editing, filler word removal, and workflows that save hours.
Lesson 3
AI Subtitles and Captions
Automatic subtitle generation, accuracy, and tools for multilingual caption workflows.
Lesson 4
HeyGen — AI Presenters and Translation
AI avatar presenters and video translation for multilingual content at scale.
Lesson 5
AI Video for Social Media
Short-form creation, repurposing long-form to short, and tools that accelerate social video production.
What makes text-to-video prompting different from text-to-image?
What does HeyGen primarily do?
AdvancedDepth, edge cases and strategy.
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Lesson 1
AI in Professional Video Production
How studios are integrating AI — where it helps and where quality still requires human work.
Lesson 2
Invideo and AI Video Editors
Template-based AI video creation for marketers — turning scripts and assets into polished videos.
Lesson 3
Brand Consistency in AI Video
Maintaining brand standards across AI-generated video — style guides and quality control.
Lesson 4
AI Video Measurement
Does AI-generated video perform as well as traditional? Data and how to test for your audience.
Lesson 5
Future of AI Video
Real-time generation, interactive video, and the timeline to photorealistic AI video.
Where does AI video still fall short?
What is the main benefit of AI video for content repurposing?