📅 Week 1 · Saturday
day-06
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Saturday only
Week
Week 1 of 2
Day
6 of 14
Program
CSP — 2-Week Program
📖 Read This First — About 8 Minutes
Nobody buys something the first time they hear about it. The funnel explains the journey in between.
Most people don't buy a product the first time they encounter it. They see an ad, forget about it. See it again, get curious. Search for reviews. Compare options. Then — maybe — they buy. This journey from first encounter to final purchase is called the marketing funnel. Understanding it changes how you think about every marketing activity.
The most widely used framework is AIDA — four stages that every customer passes through, consciously or not:
The funnel is wide at the top, narrow at the bottom. Thousands of people become aware of your brand. Fewer get interested. Fewer still desire the product. And only some of those actually buy. At each stage, you lose people — the job of marketing is to move as many as possible from the top to the bottom. Different channels do different jobs at different stages.
Awareness (Top)
Making people know you exist. Channels: social ads, YouTube, content marketing, SEO for informational queries.
Interest (Middle)
Getting curious people to engage. Channels: blog content, email newsletters, retargeting ads, comparison guides.
Desire (Middle)
Building want. Channels: reviews, testimonials, demos, personalised email, case studies.
Action (Bottom)
Converting to purchase. Channels: Google Search Ads, retargeting, discount emails, optimised landing pages.
📊 Why this matters: If you run only Google Search Ads (bottom-of-funnel), you only reach people who already know what they want. If you run only awareness ads (top-of-funnel), you create interest but nobody converts. Effective marketing requires content and activity at every stage of the funnel simultaneously.
Read the reference page below before taking the quiz.
Explore: Marketing Funnel Frameworks — AIDA, TOFU/MOFU/BOFUclarigital.com · Business Strategy · ~6 mins
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🧠 Quiz — 5 Questions
Day 6 Quiz
Score 3 or more to unlock your submission. Retry as many times as you want — every wrong answer tells you why.
5 questions
Need 3/5
Unlimited tries
Instant feedback
Question 1 of 5
What does AIDA stand for in the marketing funnel?
✅ AIDA: Awareness, Interest, Desire, Action. This is the classic framework describing how customers move from not knowing a brand to making a purchase.
❌ AIDA stands for Awareness, Interest, Desire, Action — the four stages of the customer journey from first exposure to purchase.
Question 2 of 5
A customer sees an Instagram ad for a new phone case (Awareness), visits the brand's Instagram page (Interest), reads reviews on their website (Desire), then buys after getting a 10% off email (Action). Which stage did the email support?
✅ The discount email at the end drove the final purchase — that's the Action stage, the bottom of the funnel. Email with a specific offer is a classic bottom-of-funnel conversion tool.
❌ The email with a 10% discount that triggered the final purchase is an Action-stage tactic — it's designed to convert someone who is already interested into a buyer.
Question 3 of 5
Which digital channel is BEST suited for the Awareness stage of the funnel?
✅ Social awareness ads on Instagram/Facebook are ideal for the top of funnel — they reach a broad audience who don't yet know the brand and introduce them to it.
❌ Awareness stage is about reach and introduction. Social media awareness ads targeting a broad relevant audience is the right tool — not search ads (which require existing intent) or cart emails (which are bottom-funnel).
Question 4 of 5
Why is the funnel described as 'wide at the top and narrow at the bottom'?
✅ At each stage of the funnel, you lose people. 10,000 might become aware; 2,000 get interested; 500 develop desire; 100 buy. The narrowing represents this drop-off at every stage.
❌ The funnel is wide at the top because many people enter the awareness stage, and narrow at the bottom because most drop off before purchasing. This drop-off at every stage is normal and expected.
Question 5 of 5
A business only runs Google Search Ads and nothing else. What part of the customer journey are they missing?
✅ Google Search Ads only reach people who are already searching — they already know they want something. By ignoring top and middle funnel, the business misses all the people who could become customers but haven't heard of them yet.
❌ Search Ads only work at the bottom of the funnel (people with existing intent). A business with only Search Ads is missing the awareness and interest stages — they're fishing only from a pool of people who already want what they sell.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🎉 Day 6 — done!
Day 7 opens Monday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
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