Day 1 is assigned to a specific date by the CSP team based on your batch start date.
📅 Check your confirmation email for your full task schedule.
Haven't received it? Email hello@clarigital.com and we'll sort it out quickly.
📅 Week 1 · Tuesday
day-02
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Tuesday only
Week
Week 1 of 2
Day
2 of 14
Program
CSP — 2-Week Program
📖 Read This First — About 8 Minutes
For the first time in history, a business could know exactly which ad made a customer buy.
Before the internet, measuring marketing was guesswork. A brand could run a TV commercial and see sales go up — but was it the ad? The weather? A competitor going out of stock? Nobody knew. Digital marketing changed this completely. For the first time, every interaction a customer has with your marketing can be recorded.
When someone visits a website, a tiny piece of code — a tracking pixel or a cookie — records that visit. If they came from a Google Ad, that's recorded. If they then bought something, that purchase is attributed to the ad. This chain from first click to final purchase is called attribution. It answers the fundamental question every business has always wanted to ask: what marketing is actually working?
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Think of it like a detective trail: Every customer leaves digital footprints — they searched something, clicked an ad, visited a page, added to cart, bought. Analytics tools collect these footprints and let you trace the exact path from first awareness to final purchase. Traditional marketing had no footprints. Digital marketing is made of them.
The key metrics you'll hear constantly in digital marketing all flow from this tracking capability:
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Click-Through Rate (CTR)
% of people who saw an ad and clicked it. Measures how compelling the creative is.
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Conversion Rate
% of visitors who completed a desired action — purchase, signup, form fill.
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Cost Per Acquisition (CPA)
How much it costs in ad spend to get one customer. The number businesses obsess over.
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Return on Ad Spend (ROAS)
For every ₹1 spent on ads, how much revenue came back. E.g. 4x ROAS = ₹4 returned per ₹1 spent.
📊 Real example: An online clothing store runs a Google Ad costing ₹50,000. It drives 1,000 visitors to the site. 40 of them buy — average order ₹2,500. Revenue = ₹1,00,000. ROAS = 2x. CPA = ₹1,250. Conversion rate = 4%. All of this is visible in real time inside Google Analytics.
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Read the reference page below before taking the quiz.
B: Crediting a specific marketing touchpoint for causing a customer action
C
C: Targeting ads to specific demographics
D
D: Measuring the size of a social media audience
✅ Attribution answers 'what caused this sale?' — it traces the customer's path and credits the marketing touchpoint that drove the conversion. Without attribution, you can't know what's working.
❌ Attribution is about crediting the right marketing activity for a customer action. It's the answer to 'which of our ads drove that purchase?'
Question 2 of 5
A Google Ad is seen by 10,000 people. 250 click it. What is the Click-Through Rate (CTR)?
A
A: 0.25%
B
B: 2.5%
C
C: 25%
D
D: 250%
✅ CTR = (Clicks ÷ Impressions) × 100 = (250 ÷ 10,000) × 100 = 2.5%. This is a solid CTR for search advertising.
❌ CTR = Clicks ÷ Impressions × 100 = 250 ÷ 10,000 × 100 = 2.5%. Always divide clicks by total views, not the other way around.
Question 3 of 5
An e-commerce store spends ₹20,000 on ads and earns ₹80,000 in sales from those ads. What is their ROAS?
A
A: 0.25x
B
B: 2x
C
C: 4x
D
D: 8x
✅ ROAS = Revenue ÷ Ad Spend = ₹80,000 ÷ ₹20,000 = 4x. For every rupee spent, four came back. Generally anything above 3x is considered healthy.
❌ ROAS = Revenue ÷ Ad Spend = 80,000 ÷ 20,000 = 4x. This means ₹4 returned for every ₹1 spent.
Question 4 of 5
Which tool is primarily used to track website visitors, their behaviour, and conversions?
A
A: Canva
B
B: Google Analytics
C
C: Mailchimp
D
D: Hootsuite
✅ Google Analytics (now GA4) is the standard tool for tracking website traffic, user behaviour, conversions, and attribution. It's free and used by almost every digital business.
❌ Google Analytics is the tracking and measurement tool. Canva is design, Mailchimp is email, Hootsuite is social media scheduling.
Question 5 of 5
Why was traditional advertising like TV commercials impossible to accurately measure?
A
A: It was too expensive for most businesses
B
B: There was no way to track which viewers saw the ad and then made a purchase
C
C: TV audiences were too small
D
D: Advertisers weren't allowed to collect data
✅ The fundamental measurement problem: you can count how many people watched a show, but you can't link that viewing to a subsequent purchase. Digital tracking solved this with cookies and pixels.
❌ The core issue was no tracking link between exposure and purchase. Digital footprints (cookies, pixels, click tracking) solved this problem completely.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Day 2 — done!
Day 3 opens Wednesday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
0 / 800
From your registration confirmation email. Can't find it?
Submitting before 11 PM IST on your assigned Tuesday counts as Day 2 complete.
Week 1 · Coming Tomorrow
Day 3 — The Digital Marketing Channels — A Complete TourOpens Wednesday on your assigned date.