📅 Week 2 · Friday
day-11
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Friday only
Week
Week 2 of 2
Day
11 of 14
Program
CSP — 2-Week Program
📖 Read This First — About 8 Minutes
Digital marketers don't just run campaigns. They operate a stack of tools that work together.
By now you understand the channels. Today you're meeting the tools — the software that marketers use to actually execute campaigns, measure results, and manage their work. The digital marketing technology landscape (called the 'martech stack') is vast, but there's a core set of tools that nearly every marketing team uses.
Understanding the ecosystem matters even if you're not yet using the tools yourself. When you're in an agency or brand meeting, people will reference these tools constantly. Knowing what they are, what they do, and how they connect makes you useful from day one.
Think of the martech stack like a kitchen. You can be a great cook without knowing every appliance's technical specifications. But you need to know what the oven does vs the blender vs the fridge — and when to use each one. A digital marketer who doesn't know their tools is a cook who doesn't know their kitchen.
Analytics: GA4 + Looker Studio
GA4 tracks everything that happens on a website. Looker Studio turns that data into dashboards for clients and teams.
SEO: Ahrefs, SEMrush, Search Console
Keyword research, backlink analysis, site audits, and rank tracking. Google Search Console is free.
Email: Mailchimp, Klaviyo, HubSpot
Mailchimp for small businesses. Klaviyo for e-commerce. HubSpot for B2B. All handle automation and segmentation.
Creative: Canva, Adobe Suite
Canva for fast, accessible design. Adobe Photoshop/Premiere for professional production quality.
💡 The free tools you should know now: Google Search Console (SEO performance), Google Analytics 4 (website tracking), Meta Ads Manager (Facebook/Instagram campaigns), Google Ads (search campaigns), Canva (design) — all free to use at some level. These five tools cover the core of what most small business marketing requires.
Read the reference page below before taking the quiz.
Explore: SEO Research Tools — Keyword Planner, Ahrefs, Search Consoleclarigital.com · Tools & Resources · ~6 mins
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🧠 Quiz — 5 Questions
Day 11 Quiz
Score 3 or more to unlock your submission. Retry as many times as you want — every wrong answer tells you why.
5 questions
Need 3/5
Unlimited tries
Instant feedback
Question 1 of 5
Which Google tool shows you how your website pages are performing in organic search — including clicks, impressions, and average position?
✅ Google Search Console is specifically for organic search performance — which queries drive traffic, how often your pages appear, click-through rates, and technical indexing issues. It's free and essential for SEO.
❌ Google Search Console is the answer. It shows organic search data — impressions, clicks, position, and indexing status. GA4 shows on-site behaviour after the click.
Question 2 of 5
An e-commerce store using Shopify wants to send automated emails to customers who haven't purchased in 60 days. Which type of tool handles this?
✅ Email marketing platforms like Klaviyo (popular for e-commerce) handle automated flows based on customer behaviour — including win-back campaigns for lapsed customers.
❌ An email marketing platform is the right tool. Klaviyo and Mailchimp both handle automated sequences triggered by customer behaviour like 60 days without purchase.
Question 3 of 5
What is the difference between Ahrefs/SEMrush and Google Search Console for SEO work?
✅ GSC is free and shows your own site's organic search data. Ahrefs/SEMrush are paid tools that add competitor research, keyword difficulty, backlink analysis, and site audit features beyond what GSC offers.
❌ GSC is free and shows your own performance data. Ahrefs/SEMrush are paid tools that add competitor analysis, backlink data, and broader keyword research.
Question 4 of 5
A startup has a ₹0 design budget. Which tool allows them to create professional social media graphics, presentations, and ad creatives without design experience?
✅ Canva is the accessible, free (with a paid tier) design tool that doesn't require design training. Its templates, drag-and-drop interface, and brand kit features make it the standard for small marketing teams.
❌ Canva is the answer — it's specifically designed to let non-designers create professional-looking materials quickly. Adobe Photoshop requires significant design skill.
Question 5 of 5
What does 'martech stack' mean in a marketing context?
✅ Martech stack = Marketing Technology Stack — the combination of tools a team uses together. Analytics + CRM + Email + Ad platforms + Design tools, all working as a connected system.
❌ Martech stack refers to the collection of marketing technology tools used together — analytics, CRM, email, ad platforms, design, and more, all as part of a connected system.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🎉 Day 11 — done!
Day 12 opens Saturday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
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