Day 1 is assigned to a specific date by the 1MI team based on your batch start date.
📅 Check your confirmation email for your full task schedule.
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📅 Week 5 · Monday
day-25
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Monday only
Week
Week 5 of 4
Day
25 of 28
Program
1-Month Program
📖 Read This First — About 8 Minutes
Every professional salesperson started with zero clients. The first one always comes from the same place: a deliberate search followed by a deliberate approach.
Everything you've learned in this program has been preparation. Today is the day you apply it to finding an actual real prospect - not a fictional one for a task, but a real business you could genuinely approach. This skill - finding the right prospect, qualifying them before approaching, and making a relevant first contact - is what separates someone who knows about sales from someone who can actually do it.
The best prospects are hiding in plain sight. They're the businesses that show up when you Google a service in your city - but appear below the fold, with few reviews, and a weak web presence. They're the restaurants with great food but bad Instagram photos. They're the clinics that don't appear on Google Maps at all. You don't need to look hard - you just need to know what to look for.
🕵️
Think of prospect research as a digital audit, not a cold call list. You're looking for the gap between what a business has and what they could have - and confirming that gap before you approach. When you find a business with 4 reviews at 3.8 stars and their competitor has 200 at 4.7, you don't need to guess if they need help. The gap is visible. Your research proves the opportunity before you say a word.
🔍
Google Maps Research
Search '[industry] [your city]'. Look for businesses appearing on page 2 or 3, or with few reviews vs high-performing competitors. These are your prospects.
📱
Instagram Audit
Find the business on Instagram. If their last post was 6+ months ago, they have poor photo quality, or they have very few followers vs competitors, note it.
🌐
Website Check
Open their website on your phone. Does it load fast? Is it mobile-friendly? Does it have a clear call to action? Most small business websites fail at least one of these.
📝
Build Your Prospect File
For each prospect: business name, owner name (from Google/Instagram), contact (phone/WhatsApp/email), 3 specific gaps you found, and a one-sentence opening line.
💡 The 10-minute prospect file: In 10 minutes per business you can find: their Google Maps listing (review count, star rating, completeness), their Instagram (follower count, last post, content quality), their website (mobile load time, clarity of CTA), and one competitor who is outperforming them. That's everything you need for a first approach that feels specific and relevant - not generic.
💡
Read the reference page below before taking the quiz.
What is the most reliable way to identify a strong digital marketing prospect in your city?
A
A: Ask friends and family for recommendations
B
B: Search '[industry] [city]' on Google Maps and look for businesses with few reviews, low star ratings, or weak profiles vs top-performing competitors
C
C: Look for businesses that are advertising on TV or radio
D
D: Find businesses that have been operating for less than 1 year
✅ Google Maps research reveals the gap between a business's actual digital presence and what's possible. A business with 8 reviews at 3.9 stars while their competitor has 200 at 4.7 stars has a visible, quantifiable need - you approach them with evidence, not a pitch.
❌ Google Maps research is the most reliable prospecting tool. The gap between a business's current presence and their top-performing competitor is the visible opportunity you can approach with specific evidence.
Question 2 of 5
You find a restaurant on Instagram with their last post from 11 months ago and 180 followers, while their closest competitor has 8,000 followers and posts daily. What does this signal?
A
A: The restaurant doesn't want to be on social media
B
B: Instagram is not important for restaurants
C
C: There's a significant social media gap - they've abandoned a channel their competitor is using effectively
D
D: The restaurant is planning to close
✅ Abandoned Instagram + active competitor = clear opportunity. The gap between 180 dormant followers and an active competitor with 8,000 is a specific, visible problem you can address with evidence.
❌ An abandoned Instagram vs an active competitor shows a clear, addressable gap. This is exactly the type of specific observation that makes a cold outreach message feel relevant rather than generic.
Question 3 of 5
What information should you collect for each prospect in your 'prospect file' before approaching?
A
A: Their annual revenue and profit margin
B
B: Business name, owner name, contact details, 3 specific digital gaps, and a one-sentence opening line
C
C: Their full website codebase and SEO audit report
D
D: A list of all their previous marketing campaigns
✅ The prospect file contains what you need for a personalised, relevant first approach: who they are, how to reach them, what you've found, and how to open. Anything more is overkill at the research stage.
❌ Prospect file essentials: name, contact, 3 specific gaps (evidence of need), and a one-sentence opener. This is enough for a personalised first approach.
Question 4 of 5
Why is it important to find the owner's name before making first contact with a business?
A
A: It's legally required for business communications
B
B: Using someone's name in a message signals that you've done basic research - it makes the approach feel personal rather than mass-market
C
C: Business owners don't respond to messages without their name
D
D: It helps you verify the business is legitimate
✅ A message addressed to 'Hi Priya' vs 'Hi there' signals immediately that this isn't a copy-paste blast. It takes 30 seconds to find a business owner's name from their Instagram bio or Google Business Profile - and it increases response rates significantly.
❌ Using the owner's name signals specific research, not mass outreach. 'Hi Anand' shows you spent 30 seconds finding out who runs this business. That 30 seconds increases your reply rate significantly.
Question 5 of 5
You've found a prospect with 3 clear digital gaps. What is the correct next step before approaching them?
A
A: Call them immediately before they hire someone else
B
B: Write a personalised opening line that references one specific observation - then approach via the most appropriate channel for their business type
C
C: Send them a detailed 10-page proposal outlining all the gaps
D
D: Connect with them on all social media platforms simultaneously
✅ Research → specific opening line → approach via the right channel. This sequence ensures you arrive with relevance and context, not just a pitch. One specific observation in your opener is worth more than a comprehensive gap analysis sent cold.
❌ Research → specific opener → right channel. The opener should reference one specific finding. The right channel depends on the business type (WhatsApp for local business, LinkedIn for B2B).
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Day 1 — done!
Day 2 opens on your assigned Tuesday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
0 / 800
From your registration confirmation email. Can't find it?
Submitting before 11 PM IST on your assigned Monday counts as Day 25 complete.
Week 1 · Coming Tomorrow
Day 2 — WhatsApp App vs Business APIOpens Tuesday on your assigned date.