Day 1 is assigned to a specific date by the 1MI team based on your batch start date.
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📅 Week 3 · Friday
day-17
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Friday only
Week
Week 3 of 4
Day
17 of 28
Program
1-Month Program
📖 Read This First — About 8 Minutes
Food is the most visual category on earth. The restaurant that shows its food best online wins, regardless of which is actually better.
Restaurants and F&B brands are one of the most accessible client categories for junior salespeople - every city has hundreds of them, they're easy to visit, and the problems are often visible within 30 seconds of a Google search. The challenge is that restaurant owners are frequently sceptical of marketing agencies because they've been burned before by people who promised Instagram followers and delivered nothing tangible.
The winning pitch for F&B is relentlessly practical. Food businesses care about one thing: covers (table fills) and orders (delivery volume). Everything you pitch must be tied back to one of those two outcomes. The most credible pitch for a restaurant is the one that shows exactly how each activity drives a booking or a Swiggy/Zomato order.
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A restaurant's Instagram is its menu display in a world where people scroll before they walk. Before anyone visits a new restaurant, they look at photos online. If the photos are bad, they don't come. If there are no photos, they assume it's not worth visiting. Your digital marketing pitch is about making the restaurant's food look as good online as it tastes in person. Visual quality is the ROI driver.
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Google Maps + Reviews
The #1 driver of new foot traffic. 4.4+ stars and complete profile (photos, hours, menu link) is the baseline requirement.
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Instagram Food Photography
Professional food photography 2x/week. Reels of the kitchen, chef, or preparation process. Location tags on every post.
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Delivery Platform Optimisation
Zomato and Swiggy have their own SEO. Better photos, accurate categories, and review volume directly affect platform ranking.
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Events & Bookings
Birthday dinners, corporate lunches, kitty parties - promoting private dining on Instagram and Google drives high-value bookings.
💡 The F&B quick win pitch: 'The single highest-ROI thing we can do in the next 30 days is have a professional food photographer spend 2 hours in your restaurant. Ten great photos on Google Maps and Instagram can increase foot traffic by 20–30% with no ongoing cost. That's where I'd start.' Starting with a quick win gets you in the door - the relationship grows from there.
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Read the reference page below before taking the quiz.
Why are restaurant owners often sceptical of digital marketing agencies?
A
A: Restaurants don't need digital marketing
B
B: They've frequently been sold Instagram followers and social media presence that didn't translate into actual bookings or orders
C
C: Digital marketing is too expensive for small restaurants
D
D: Restaurant owners prefer traditional print advertising
✅ The 'followers don't fill tables' experience is common for restaurant owners. The credible pitch connects every activity directly to covers or delivery orders - the only metrics that actually matter to an F&B business.
❌ Past experience with agencies who delivered vanity metrics (followers, likes) rather than actual bookings has made restaurant owners appropriately sceptical. Tie everything to covers and orders.
Question 2 of 5
A restaurant has 800 Instagram followers, 4.2 Google stars with 45 reviews, and no professional food photos anywhere online. What is the single highest-ROI first action?
A
A: Run Instagram Ads targeting food lovers in the area
B
B: Create a loyalty programme app
C
C: Commission professional food photography and upload to Google Maps and Instagram
D
D: Start a food blog with SEO content
✅ Professional food photography is the highest-ROI single investment for any restaurant. It immediately improves Google Maps click-through rates, makes Instagram posts shareable, and requires no ongoing spend. It's the foundation everything else is built on.
❌ Professional food photography is the right first move. Better photos improve Google Maps CTR, Instagram engagement, and Zomato/Swiggy rankings simultaneously - one investment, multiple channel benefits.
Question 3 of 5
What does 'delivery platform optimisation' mean for Zomato and Swiggy, and why does it matter?
A
A: Getting your dishes delivered faster
B
B: Negotiating lower commission rates with the platforms
C
C: Improving your listing's photos, categories, and review volume to rank higher in platform search results - which directly increases order volume
D
D: Building a custom delivery app to bypass third-party platforms
✅ Zomato and Swiggy have internal search algorithms. Better photos, accurate cuisine tags, higher review volume, and faster response to reviews all affect your ranking in their search results. Higher ranking = more orders. This is a distinct channel from Google.
❌ Delivery platforms have their own SEO. Photos, categories, review volume, and response rates all affect ranking in Zomato/Swiggy search. Many restaurants ignore this while spending heavily on other channels.
Question 4 of 5
A fine-dining restaurant wants to increase revenue from private events and corporate bookings. Which digital marketing activity is most directly suited to this goal?
A
A: SEO for general food keywords
B
B: Instagram posts and Google Ads targeting 'private dining' and 'corporate lunch venue' searches, plus dedicated event enquiry page
C
C: Increasing their Swiggy delivery volume
D
D: Running a general awareness campaign
✅ Event bookings require a dedicated approach: specific keywords ('corporate lunch venue Bandra', 'private dining Mumbai'), Instagram posts showing event setups, and a landing page that captures event enquiries. This is a distinct sub-campaign within the restaurant's marketing.
❌ Private events need a dedicated sub-campaign: specific search keywords, Instagram content showing event setups, and a booking enquiry page. This is separate from the general restaurant marketing.
Question 5 of 5
You're pitching a restaurant that currently spends nothing on marketing. What is the most appropriate first-month proposal?
A
A: A full-stack programme: SEO, Instagram Ads, Google Ads, email, and delivery optimisation
B
B: A focused starter: professional food photos + Google Business Profile completion + review generation system
C
C: A large paid social campaign to rapidly build followers
D
D: A content marketing strategy with 20 blog posts
✅ The starter package builds the foundation. Without good photos and a complete Google profile, any paid advertising is wasted - you'd be driving traffic to a weak destination. Foundations first, campaigns second.
❌ Foundation first. Professional photos + complete GBP + review system is the starter that makes every subsequent activity more effective. Running ads to a weak Google listing and bad photos wastes every rupee.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
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🎉 Day 1 — done!
Day 2 opens on your assigned Tuesday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
0 / 800
From your registration confirmation email. Can't find it?
Submitting before 11 PM IST on your assigned Friday counts as Day 17 complete.
Week 1 · Coming Tomorrow
Day 2 — WhatsApp App vs Business APIOpens Tuesday on your assigned date.