Day 1 is assigned to a specific date by the 2ME team based on your batch start date.
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📅 Week 1 · Friday
day-05
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Friday only
Week
Week 1 of 8
Day
5 of 56
Program
2-Month Program
📖 Read This First — About 8 Minutes
An email automation that runs while you sleep is more valuable than any campaign you personally manage.
Email automation is the highest-ROI component of most marketing stacks — not because individual emails perform exceptionally, but because automation means they run constantly without manual work. A welcome series that converts 15% of new subscribers into buyers, running automatically for every new signup, is a perpetual revenue machine that cost you one week to build.
The practitioner must be able to design, build, and test complete automation flows from scratch. This requires understanding triggers (what event starts the flow), conditions (logic that branches the flow based on behaviour), and actions (what happens at each step). These three elements combine to create workflows of any complexity.
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Email automation is a decision tree that runs without you. When X happens, send Y. If they opened but didn't click, send Z. If they bought, start the post-purchase flow. Each decision branch handles a different customer behaviour. The more sophisticated the decision tree, the more personalised the experience — and the higher the conversion rate.
👋
Welcome Series (5-7 emails)
Trigger: new subscriber. Introduces brand, delivers lead magnet, showcases key products, builds trust, makes first purchase offer. The single highest-converting automation.
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Abandoned Cart (3 emails)
Trigger: cart abandoned after X hours. Email 1: reminder (no offer). Email 2: social proof + reminder. Email 3: time-limited discount. Recovers 10-15% of abandoned carts.
Trigger: no email open in 90 days. Win-back sequence with increasingly compelling offers. If still no response, sunset the subscriber (remove from active list).
🔮 The deliverability impact of automation: Subscribers who engage with automation flows (high open/click rates) improve your sender reputation and deliverability score for all emails. Subscribers who never engage (especially via re-engagement sequences that still don't activate them) should be sunset - removing them improves overall deliverability for your active list.
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Read the reference page below before taking the quiz.
What are the three core elements of any email automation workflow?
A
A: Subject line, body copy, and CTA
B
B: Triggers, Conditions, and Actions
C
C: Open rate, click rate, and conversion rate
D
D: List, segment, and campaign
OK Triggers (what event starts the flow), Conditions (logic that branches based on behaviour), Actions (what happens at each step). These three elements combine to build any email automation of any complexity.
NO The three core automation elements are Triggers (the starting event), Conditions (branching logic), and Actions (what happens). These combine to create any workflow complexity.
Question 2 of 5
An abandoned cart email sequence should typically consist of how many emails, and what is the key principle for each?
A
A: 1 email with an immediate discount
B
B: 3 emails: reminder (no offer), social proof + reminder, time-limited discount
C
C: 5 emails sent every hour
D
D: 1 email sent immediately after cart abandonment
OK Three-email abandoned cart: Email 1 is a gentle reminder with no offer (many people abandon accidentally). Email 2 adds social proof and re-reminds. Email 3 introduces a discount with urgency. This sequence recovers 10-15% of abandoned carts.
NO Three emails: gentle reminder, social proof + reminder, discount with urgency. Don't offer a discount immediately - you may not need to. Save it for the final email.
Question 3 of 5
Why should unresponsive email subscribers eventually be 'sunset' (removed from the active list)?
A
A: Email platforms charge more for larger lists
B
B: Sending to unresponsive subscribers harms sender reputation and deliverability, causing emails to go to spam for active subscribers too
C
C: GDPR requires removing inactive subscribers after 30 days
OK Sender reputation is calculated partly based on engagement rates. Sending to large numbers of unresponsive addresses signals to email providers that your content isn't wanted, triggering spam filters for your entire list. Sunsetting preserves deliverability for active subscribers.
NO Deliverability depends on engagement rates. A large unresponsive segment drags down your sender reputation, causing even good emails to go to spam. Remove inactive subscribers to maintain list health.
Question 4 of 5
Which email automation has the highest typical conversion rate and why?
A
A: Promotional campaigns, because they contain discounts
B
B: Welcome series, because subscribers are at maximum engagement and curiosity about the brand right after signing up
C
C: Re-engagement sequences, because past subscribers are easy to convert
D
D: Post-purchase flows, because buyers are already loyal
OK The welcome series converts best because new subscribers are at peak curiosity and engagement at the moment they signed up. They actively want to know more. This window of high engagement and receptivity makes welcome series the highest-converting automation in most programmes.
NO Welcome series converts best. New subscribers are at maximum curiosity and engagement right at sign-up. This moment of peak receptivity is when every brand touchpoint has the highest impact.
Question 5 of 5
What triggers a post-purchase email flow, and what is the primary business goal of this sequence?
A
A: Triggered by any website visit. Goal: convert visitors to buyers.
B
B: Triggered by a completed purchase. Goal: deliver great post-purchase experience, generate reviews, and build repeat purchase behaviour.
C
C: Triggered by abandoned cart. Goal: recover lost sales.
D
D: Triggered by email unsubscribe. Goal: win back lost subscribers.
OK Post-purchase flow trigger = completed purchase. Primary goals: confirm the order, build anticipation, deliver usage tips, request a review, and create the conditions for a second purchase. This sequence is what turns one-time buyers into loyal customers.
NO Post-purchase trigger = completed purchase. Goals: confirm order, build excitement, deliver usage value, request review, cross-sell, and prompt second purchase. It's the loyalty-building machine.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Day 5 — done!
Day 6 opens Saturday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
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Submitting before 11 PM IST on your assigned Friday counts as Day 5 complete.
Week 1 · Coming Tomorrow
Day 6 — GA4 Setup & Tracking ConfigurationOpens Saturday on your assigned date.