Day 1 is assigned to a specific date by the 2ME team based on your batch start date.
📅 Check your confirmation email for your full task schedule.
Haven't received it? Email hello@clarigital.com and we'll sort it out quickly.
📅 Week 8 · Wednesday
day-45
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Wednesday only
Week
Week 8 of 8
Day
45 of 56
Program
2-Month Program
📖 Read This First — About 8 Minutes
A case study that says 'we increased traffic by 300%' tells the same story as everyone else. A case study that diagnoses, prescribes, and measures is distinctive.
Case studies are the practitioner's most powerful credibility tool. They demonstrate not just that results happened, but that you understood why they happened and how to produce them again. A weak case study says "we ran Google Ads and revenue went up". A strong case study explains the diagnostic process, the specific hypothesis, the interventions made, the results measured, and the learnings extracted. This narrative of thinking is what clients are actually buying when they engage an expert.
The portfolio structure for a senior digital marketing practitioner contains three types of assets: campaign case studies (specific results from specific interventions), technical case studies (complex implementations like tracking architectures or automation systems), and thought leadership pieces (original perspectives on digital marketing practice). Together these demonstrate the breadth and depth of expertise that justifies expert-level fees.
📸
A case study is a before-and-after medical record, not a social media post about results. Social media: 'Helped client 10x revenue!' Medical record: 'Patient presented with X. Diagnosis was Y. Treatment was Z. Outcome was W. Learning was V.' The medical record shows expertise. The social media post could be luck. Expert clients can tell the difference. Build the medical record version.
📖
Case Study Structure
Client context (industry, size, challenge). Diagnosis (what you found in the audit). Hypothesis (your specific prediction). Interventions (exactly what you did). Results (specific metrics, before vs after). Learnings (what this reveals beyond this client).
🔢
The Metrics That Matter
Use the most specific, business-relevant metrics: revenue (not traffic), ROAS (not CTR), leads that converted (not total leads), repeat purchase rate (not orders). Specificity signals authenticity.
🛡️
Confidentiality Management
Anonymise clients who don't provide permission. Replace client name with industry descriptor: 'A mid-market D2C beauty brand in Mumbai'. Keep all metrics accurate - just remove identifying details.
🌐
Portfolio Distribution
LinkedIn Articles (long-form case studies with full detail), website portfolio page (3-5 best case studies), PDF version (for client pitches), and abbreviated versions for proposals.
🔮 The transferable insight close: The strongest case studies end not with 'we delivered results for this client' but with 'here's what this case reveals about [broader principle]'. Example: 'This case demonstrates that for e-commerce brands with above-average cart abandonment rates, email automation typically unlocks 10-15% additional revenue before any paid campaign optimisation. This pattern holds across multiple similar clients.' This positions you as a practitioner who builds expertise from experience, not just someone who got lucky once.
💡
Read the reference page below before taking the quiz.
What is the key difference between a weak case study and an expert-level case study?
A
A: Expert case studies show better results
B
B: Expert case studies document the diagnosis, specific hypothesis, precise interventions, measured outcomes, and transferable learnings — not just the result
C
C: Expert case studies are written in more formal language
D
D: Expert case studies include client testimonials
OK Expert case studies tell the story of thinking: what did you find, what did you predict, what did you do, what happened, and what does it mean beyond this client. This narrative demonstrates expertise. A result without the story could be luck.
NO Expert case studies document the complete diagnostic narrative: finding > hypothesis > intervention > result > learning. This story of thinking demonstrates expertise. Results alone are unverifiable and could be coincidental.
Question 2 of 5
Which metric should be the primary measure in a D2C e-commerce case study?
A
A: Instagram followers gained
B
B: Revenue attributed to the interventions, plus ROAS and repeat purchase rate where applicable
C
C: Total website traffic increase
D
D: Number of social media posts published
OK Business-impact metrics: revenue, ROAS, conversion rate, repeat purchase rate, CLV. Traffic growth without revenue impact is a vanity outcome. Follower counts signal superficial work. A case study that says 'revenue increased 42% while CAC decreased 23%' tells a completely different story from 'Instagram followers grew 300%'.
NO Revenue + ROAS + conversion rate are the right metrics for e-commerce case studies. Traffic and followers are vanity metrics. Business-impact metrics signal professional-level work.
Question 3 of 5
How should a case study handle confidential client information?
A
A: Skip metrics entirely if the client is confidential
B
B: Anonymise the client name while keeping all metrics accurate: 'A premium D2C skincare brand in Mumbai' preserves confidentiality while retaining the evidential value of the case
C
C: Only publish case studies with full client name and permission
D
D: Change the metrics to protect the client
OK Anonymise identity, preserve accuracy. 'A mid-market e-commerce clothing brand with Rs.8-15Cr annual revenue' conveys enough context for the case study to be credible without identifying the client. Never change the metrics — altered numbers are dishonest and eventually detectable.
NO Anonymise identity, preserve metrics. 'A premium D2C brand' instead of the client name. All metrics must remain accurate — changing them is dishonest. Most clients prefer anonymised accuracy to no case study.
Question 4 of 5
What does the 'transferable insight close' add to a case study's value?
A
A: A legal disclaimer about results not being guaranteed
B
B: A broader principle extracted from the case that demonstrates pattern recognition across multiple clients — positioning the practitioner as someone who builds expertise from experience
C
C: A call to action for the reader to hire the practitioner
D
D: A client testimonial validating the results
OK 'This case demonstrates that e-commerce brands with above-average cart abandonment typically unlock 10-15% revenue from email automation before paid optimisation' signals pattern recognition — you've seen this across multiple clients and extracted a principle. This is senior practitioner thinking.
NO Transferable insight: 'this case demonstrates [broader principle that applies across clients]'. This signals pattern recognition and senior expertise — not luck, but accumulated knowledge.
Question 5 of 5
Where should an expert practitioner distribute their case studies for maximum career and business impact?
A
A: Only on their personal website
B
B: LinkedIn Articles (full case studies for professional credibility), portfolio page (3-5 best cases), PDF for proposals, abbreviated versions in pitches — each format serves a different context
C
C: Only in formal academic publications
D
D: Only to potential employers, never publicly
OK Multi-format distribution: full-length LinkedIn Articles build public credibility and search visibility. Portfolio website provides a reference destination. PDF versions work in pitches and proposals. Abbreviated versions serve as proposal supporting evidence. Each format reaches the right audience at the right moment.
NO Multi-format distribution: LinkedIn Articles (public credibility), portfolio page (reference), PDF (pitches/proposals), abbreviated (proposal support). Each format serves a different context in the career and business development journey.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Day 45 — done!
Day 46 opens Thursday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
0 / 800
From your registration confirmation email. Can't find it?
Submitting before 11 PM IST on your assigned Wednesday counts as Day 45 complete.
Week 8 · Coming Tomorrow
Day 46 — Live Q&A Simulation - Handling Expert Client QuestionsOpens Thursday on your assigned date.