Day 1 is assigned to a specific date by the 2ME team based on your batch start date.
📅 Check your confirmation email for your full task schedule.
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📅 Week 5 · Thursday
day-28
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Thursday only
Week
Week 5 of 8
Day
28 of 56
Program
2-Month Program
📖 Read This First — About 8 Minutes
By Day 28, you can design a campaign architecture that would stand up in any digital marketing agency pitch meeting.
Month 1 of the 2-Month Expert Internship has covered the technical foundations of digital marketing: the marketing stack, SEO, Google Ads, Meta Ads, email automation, GA4, keyword research, Meta Pixel + CAPI, GTM, landing page CRO, attribution, the Month 1 checkpoint, industry implementations for all 6 verticals (Days 13-18), and advanced technical topics (Days 19-27). Today is the Month 1 capstone — designing a complete, integrated campaign architecture that demonstrates mastery of all this technical knowledge.
A complete campaign architecture document includes every component that would be required to launch digital marketing for a business from scratch: the stack design, the tracking configuration, the campaign structure, the creative brief, the email automation flows, the reporting framework, and the 90-day roadmap. This is the document a senior practitioner would present to a new client — and that an agency would use to onboard the work to a team.
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The campaign architecture document is the blueprint for a building. An architect doesn't just draw a pretty building — they specify every structural element, every electrical circuit, every material, and every timeline. A construction team can pick up that blueprint and build without the architect present. Your campaign architecture is the digital marketing blueprint. Any competent practitioner should be able to execute from it without asking you a single question.
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Section 1: Stack Design
Complete marketing stack map: acquisition channels, conversion infrastructure, retention layer, measurement layer. Tools specified at each layer.
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Section 2: Measurement Architecture
GA4 events and conversions, Meta Pixel + CAPI setup, GTM configuration, attribution model selection, reporting dashboard design.
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Section 3: Campaign Architecture
Google Ads structure (campaigns, ad groups, keywords, negatives, bidding), Meta Ads structure (TOF/MOF/BOF campaigns, audiences, objectives, budgets).
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Section 4: 90-Day Roadmap
Month 1: setup and baseline. Month 2: optimise and scale. Month 3: advanced implementation. KPIs and targets for each month.
🏅 Month 1 complete. You've covered the complete technical infrastructure of professional digital marketing: stack design, SEO, paid search, paid social, email automation, tracking, analytics, CRO, attribution, and six industry implementations. Month 2 builds on this foundation with advanced channels (influencer, WhatsApp, video, automation, personal branding) and expert deliverables. The technical foundation you've built is what makes Month 2 possible.
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Read the reference page below before taking the quiz.
What is the correct first step when designing a campaign architecture for a new client?
A
A: Launch campaigns immediately to demonstrate capability
B
B: Identify which marketing stack layer is most broken and fix it first
C
C: Conduct the full onboarding audit to understand the current state before designing any architecture
D
D: Choose the advertising platforms based on the client's preferences
OK Onboarding audit first. You cannot design an appropriate architecture without understanding what already exists, what's broken, what has worked historically, and what business objectives need to be served. Architecture without audit is guesswork.
NO Audit first. Architecture without understanding the current state produces recommendations that don't fit the business reality. The audit informs every architectural decision that follows.
Question 2 of 5
A campaign architecture document is being handed to a new team member to execute. What makes it adequate for this purpose?
A
A: It is over 50 pages long
B
B: It specifies every technical element clearly enough that a competent practitioner can execute without asking questions
C
C: It includes the agency's full credential history
D
D: It has been reviewed by the client's legal team
OK A good architecture document is a blueprint: specific enough to execute from without clarification. If a team member needs to ask 'which bidding strategy should I use?' or 'what events should I track?' the architecture is incomplete.
NO A complete architecture document eliminates ambiguity. Any competent practitioner should be able to execute it without clarification. Specificity (exact event names, exact campaign names, exact audience definitions) is the quality test.
Question 3 of 5
Which of the following BEST represents the Month 1 technical knowledge a 2ME practitioner should now possess?
A
A: Awareness of what digital marketing channels exist
B
B: The ability to sell digital marketing services to clients
C
C: The ability to audit, design, build, and measure a complete digital marketing system for any of the six industry verticals covered
D
D: The ability to write blog posts and social media content
OK By Day 28, the practitioner can: audit a business's digital marketing stack, identify infrastructure gaps, design a complete campaign architecture, configure tracking correctly, build campaigns across Google and Meta, implement email automation, and measure everything through GA4. This is applied practitioner-level skill.
NO Month 1 produces practitioner-level capability: audit, design, build, measure across all channels and the six industry verticals. This is the technical foundation that Month 2's advanced channels build upon.
Question 4 of 5
In the 90-day roadmap, what distinguishes Month 1, Month 2, and Month 3 objectives?
A
A: Month 1: ads, Month 2: SEO, Month 3: email
B
B: Month 1: setup and baseline (infrastructure), Month 2: optimise and scale (improve what's working), Month 3: advanced implementation (new channels and capabilities)
C
C: Month 1: big budget, Month 2: medium budget, Month 3: small budget
D
D: They are identical - each month does the same work
OK Month 1 builds the infrastructure and establishes baseline performance. Month 2 uses Month 1's data to optimise what's working and scale it. Month 3 adds advanced capabilities (new channels, sophisticated automation, advanced reporting) once the foundation is proven.
NO Month 1 = setup and baseline. Month 2 = optimise and scale what worked. Month 3 = advanced implementation on proven foundation. Each month builds on the previous.
Question 5 of 5
A student has completed all 28 days of Month 1 of the 2ME Expert Internship. Which statement BEST describes what they've achieved?
A
A: They understand what digital marketing is conceptually
B
B: They can sell digital marketing services to clients
C
C: They have practitioner-level technical knowledge across all major digital marketing channels and can design, build, and measure campaigns for real businesses in six industry verticals
D
D: They are an expert with 5+ years of equivalent experience
OK Month 1 produces genuine practitioner-level technical knowledge: stack design, tracking implementation, campaign architecture, email automation, CRO, attribution, and industry-specific implementation. This is not conceptual awareness — it's applied technical capability.
NO Month 1 = practitioner-level technical capability. Not expert-level (that requires real campaign experience), but genuinely able to design, build, and measure digital marketing across channels and industries.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Day 28 — done!
Month 1 complete — outstanding work!
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
0 / 800
From your registration confirmation email. Can't find it?
Submitting before 11 PM IST on your assigned Thursday counts as Day 28 complete.
🏅 Month 1 Complete
All 14 days of Month 1 done.Month 2 begins with Day 15 on your next Monday.