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📅 Week 3 · Monday
day-13
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Monday only
Week
Week 3 of 8
Day
13 of 56
Program
2-Month Program
📖 Read This First — About 8 Minutes
E-commerce is the purest test of digital marketing skill. Every channel has a measurable revenue contribution. There is nowhere to hide.
E-commerce digital marketing is the most data-rich and most measurable environment a practitioner can work in. Every action has a traceable revenue outcome. A session becomes an add-to-cart. An add-to-cart becomes a checkout. A checkout becomes a purchase. Each step is measurable, each drop-off point is diagnosable, and each improvement is directly attributable to revenue change. This completeness of feedback is why e-commerce is both the most demanding and the most instructive vertical.
A complete e-commerce marketing implementation covers: acquisition (getting the right traffic), on-site conversion (optimising the purchase path), email automation (recovering abandoned sessions and building loyalty), and measurement (attributing revenue to channels and optimising spend). Each layer must be built before the next is optimised.
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An e-commerce marketing system is a production line. Raw material (traffic) enters at one end. Conversion optimisation removes defects (friction). Email automation recycles near-misses (abandoned carts). Measurement tells you which raw material supplier (channel) produces the best finished goods (profitable customers). A broken production line at any stage means losses that compound through the entire system.
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Acquisition Architecture
Google Shopping (high-intent buyers), Meta Ads (discovery + retargeting), SEO for category and product pages, influencer marketing for new audience acquisition.
Welcome series, abandoned cart (3 emails), post-purchase (4 emails), browse abandonment, back-in-stock, win-back at 90 days. Klaviyo is the standard e-commerce email platform.
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E-Commerce Metrics
ROAS by channel, CAC vs CLV ratio, repeat purchase rate, cart abandonment rate, average order value. These five metrics tell the complete health story of any e-commerce business.
🔮 The CLV:CAC ratio target: A healthy D2C brand should have a CLV:CAC ratio of at least 3:1 - each customer generates 3x what it cost to acquire them. Below 2:1, the business is essentially funding its own customer acquisition with thin or negative margin. Above 5:1, there's likely room to increase acquisition spending aggressively. Know this ratio for every e-commerce client you work with.
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Read the reference page below before taking the quiz.
What is the correct sequence for building an e-commerce marketing system?
A
A: Launch all channels simultaneously
B
B: Build acquisition first, then conversion, then retention, then measurement
C
C: Fix measurement first, then conversion rate, then acquisition, then scale
D
D: Start with email marketing, then add paid channels
OK Measurement first: without tracking, you can't measure anything. Conversion second: better to convert existing traffic than add more of it. Acquisition third: now you know your conversion rate, you can calculate profitable CAC. Scale last: only scale what you've proven works.
NO Correct sequence: measurement first (can't operate without it), conversion second (maximise revenue from existing traffic), acquisition third (scale proven systems), then scale. Never scale before fixing measurement and conversion.
Question 2 of 5
An e-commerce brand has a cart abandonment rate of 75%. Which is the most directly impactful fix?
A
A: Increase ad spend to drive more traffic
B
B: Implement a 3-email abandoned cart sequence with a time-limited discount in the final email
C
C: Add more products to the catalogue
D
D: Improve social media presence
OK A 3-email abandoned cart sequence directly addresses the 75% who left. Even recovering 10-15% of those abandoners (industry benchmark) is worth significantly more than spending more on acquisition. Fix recovery before adding more traffic to a leaky funnel.
NO Abandoned cart email sequence directly recovers lost revenue from the 75% who left. At 10-15% recovery rate, this is typically the highest immediate ROI fix for a high-abandonment rate.
Question 3 of 5
What is CLV:CAC ratio and what does a ratio of 1.5:1 indicate?
A
A: The business is performing extremely well
B
B: Each customer generates only 1.5x what it cost to acquire them - after product costs and overhead, this likely means the business is acquiring customers at or below profitability
C
C: The business should immediately cut marketing spend
D
D: The ratio is too high and pricing should be reduced
OK CLV:CAC of 1.5:1 is dangerously low. After product costs, fulfilment, and overhead are factored in, the business is likely losing money on each customer acquired. The fix is either increasing CLV (better retention, higher AOV, more repeat purchases) or reducing CAC (better conversion rate, higher organic share).
NO 1.5:1 CLV:CAC is a warning signal. After product costs and overheads, the business is likely unprofitable per customer. Target minimum 3:1 - ideally 5:1 for a healthy D2C unit economics.
Question 4 of 5
Which combination of channels is most appropriate for acquiring new customers for a D2C fashion brand with no existing brand recognition?
A
A: Google Shopping Ads + SEO for product pages + Email
B
B: Meta Ads (Instagram focus) + Influencer marketing + Google Shopping for branded searches
C
C: LinkedIn Ads + Programmatic Display + Radio advertising
D
D: SEO only - organic traffic is free
OK Fashion is inherently visual and discovery-driven. Instagram/Meta Ads showcase product visuals to targeted audiences. Influencer marketing reaches fashion-interested audiences authentically. Google Shopping captures users who are already searching to buy. This combination covers discovery and intent simultaneously.
NO Fashion D2C acquisition: Meta Ads (visual, targeted), influencer marketing (authentic discovery), Google Shopping (capture purchase intent). This covers both awareness-driven discovery and intent-based capture.
Question 5 of 5
What does 'browse abandonment' mean in email automation, and why is it valuable for e-commerce?
A
A: When a user unsubscribes from emails after browsing
B
B: When a user views product pages but does not add to cart - triggering automated emails showing the viewed products
C
C: When a user abandons the checkout process
D
D: When a user opens an email but doesn't click
OK Browse abandonment triggers when a user views products but doesn't add to cart. This is earlier in the funnel than cart abandonment - these users showed interest but not yet purchase intent. A targeted email showing the browsed products (plus social proof and alternatives) can re-engage them before a competitor does.
NO Browse abandonment: user viewed products but didn't add to cart. Triggered email shows viewed products. It's earlier-funnel than cart abandonment but still high-intent because the user demonstrated product-level interest.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Day 13 — done!
Day 14 opens Tuesday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
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Submitting before 11 PM IST on your assigned Monday counts as Day 13 complete.
Week 3 · Coming Tomorrow
Day 14 — Real Estate Full ImplementationOpens Tuesday on your assigned date.