Day 1 is assigned to a specific date by the 2ME team based on your batch start date.
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📅 Week 1 · Monday
day-01
What is Clarigital?.
Today you'll learn: what Clarigital is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Monday only
Week
Week 1 of 8
Day
1 of 56
Program
2-Month Program
📖 Read This First — About 8 Minutes
A campaign is one instrument. A stack is the whole orchestra. Experts design the stack, not just the campaign.
The digital marketing stack is the complete system of channels, tools, and data flows that a business uses to acquire, convert, and retain customers. Unlike a single campaign, the stack is always running — collecting data, routing customers through funnels, and generating insights across every channel simultaneously. Designing this stack is what separates a campaign executor from a digital marketing architect.
Every stack has the same basic layers: acquisition (how new people discover the brand), conversion (how visitors become customers), retention (how customers are brought back), and measurement (how all of the above is tracked and attributed). A professional digital marketer can draw this stack for any business in 10 minutes — and immediately see where the gaps are.
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Think of the marketing stack like a building's infrastructure. Plumbing, electrical, HVAC — each system is separate but they all connect through a central hub. The marketing stack is the same: SEO, paid ads, email, analytics — each distinct, but connected through a data layer that lets them work as one system. An expert understands every pipe, not just the tap they're standing at.
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Acquisition Layer
SEO, Google Ads, Meta Ads, Content, Social — channels that bring new people into the system. Each has different cost, intent, and volume characteristics.
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Conversion Layer
Landing pages, CRO, forms, checkout flows, product pages — the infrastructure that turns traffic into customers. Often the highest-ROI investment.
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Retention Layer
Email automation, retargeting, loyalty programmes, WhatsApp — channels that activate after acquisition, increasing LTV.
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Measurement Layer
GA4, GTM, Meta Pixel, Conversions API — the data infrastructure that tracks every interaction and attributes revenue to its source.
🔮 Expert insight: Most marketing problems are infrastructure problems, not campaign problems. A business with a broken measurement layer can't know which campaigns work. A business with no retention layer is constantly paying to re-acquire customers they already had. Before optimising any campaign, audit the stack.
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Read the reference page below before taking the quiz.
OK Acquisition, Conversion, Retention, Measurement are the four layers. Every business needs all four to operate a complete marketing system. Missing any one creates a predictable gap.
NO The four stack layers are Acquisition, Conversion, Retention, Measurement. This is the architectural framework for any complete digital marketing system.
Question 2 of 5
A business has excellent Google Ads performance but 90% of customers never buy again. Which stack layer is broken?
A
A: Acquisition layer - ads need improvement
B
B: Conversion layer - website isn't converting
C
C: Retention layer - no post-purchase email, retargeting, or loyalty mechanism
D
D: Measurement layer - results aren't being tracked
OK One-time buyers signal a broken retention layer. Excellent acquisition + poor retention = paying repeatedly for customers you already have. Email flows, retargeting, and loyalty programmes are the retention layer fix.
NO Retention layer is the issue. One-time purchase = no retention infrastructure. Post-purchase email flows, retargeting, and loyalty programmes are what keep customers returning.
Question 3 of 5
Before optimising any individual campaign, what should an expert digital marketer do first?
A
A: Increase the advertising budget
B
B: Audit the entire stack to identify which layer has infrastructure gaps
C
C: A/B test the ad creative
D
D: Research competitor campaigns
OK Stack audit first. Most campaign problems are infrastructure problems in disguise. A broken measurement layer means you can't even know if the campaign is working. Fix the infrastructure before optimising the execution.
NO Audit the stack first. Campaign optimisation on broken infrastructure produces unreliable results. Identify which layer has the gap before deciding what to optimise.
Question 4 of 5
Which tool is the primary measurement layer infrastructure for tracking website behaviour and conversions?
A
A: Google Ads Manager
B
B: Meta Business Manager
C
C: Google Analytics 4 (GA4)
D
D: Mailchimp
OK GA4 is the central measurement layer tool. It tracks all website behaviour, links to Google Ads and Search Console, measures conversions, and provides the attribution data that tells you which acquisition channels are driving revenue.
NO Google Analytics 4 is the measurement layer foundation. It's the hub that connects all other tools and provides cross-channel attribution.
Question 5 of 5
A D2C brand has SEO, Google Ads, and Meta Ads running but no email platform. Which capability are they missing?
A
A: Acquisition - they need more traffic channels
B
B: Retention - no automated post-purchase communication or re-engagement
C
C: Conversion - their checkout needs optimisation
D
D: Measurement - they can't track cross-channel results
OK No email platform means no retention layer. Every customer acquired through paid channels or SEO becomes a one-time buyer with no mechanism to bring them back. Email automation is the primary retention infrastructure.
NO Missing email platform means missing retention layer. No welcome series, no abandoned cart recovery, no repeat purchase prompts. Every acquisition investment has lower ROI without this.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
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🎉 Day 1 — done!
Day 2 opens Tuesday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain Clarigital to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
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Week 1 · Coming Tomorrow
Day 2 — SEO Fundamentals for PractitionersOpens Tuesday on your assigned date.