BeginnerStart here. No prior knowledge assumed.
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Lesson 1
How YouTube Works
The YouTube algorithm — how it decides what to recommend, the signals it uses, and what creators and advertisers need to understand.
Lesson 2
YouTube for Business
Channel strategy, content types that work for businesses, and the difference between brand building and direct response on YouTube.
Lesson 3
Video SEO
Titles, descriptions, tags, thumbnails, and the metadata that determines whether YouTube surfaces your content in search.
Lesson 4
YouTube Shorts Strategy
How Shorts differs from long-form YouTube, what content works, and how Shorts feeds into channel growth.
Lesson 5
YouTube Analytics Basics
Watch time, retention curves, click-through rate, and the metrics that indicate whether a video is performing.
What is the most important metric for YouTube algorithm ranking?
What is a YouTube Shorts?
IntermediateBuild on the basics.
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Lesson 1
YouTube Ad Formats
Skippable in-stream, non-skippable, bumper ads, discovery ads — when to use each and what they cost.
Lesson 2
YouTube Audience Targeting
Demographics, interests, custom intent, in-market audiences, and remarketing on YouTube.
Lesson 3
Video Creative for Ads
The hook, the message, the CTA — what makes YouTube ads perform and the specific structure of effective skippable ads.
Lesson 4
YouTube Campaign Setup
Google Ads for YouTube — campaign creation, bidding strategies, and the settings that affect delivery.
Lesson 5
YouTube Remarketing
Retargeting viewers of your videos, channel subscribers, and website visitors with video ads.
What happens after 5 seconds in a skippable YouTube ad?
What is custom intent targeting on YouTube?
AdvancedDepth, edge cases and strategy.
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Lesson 1
YouTube Brand Lift Studies
Measuring the brand impact of YouTube advertising — awareness, consideration, and ad recall lift.
Lesson 2
Connected TV on YouTube
How YouTube CTV differs from desktop and mobile — reach, frequency, and buying approaches.
Lesson 3
YouTube for E-commerce
Product showcase ads, shopping integration, and how YouTube fits into the e-commerce purchase journey.
Lesson 4
Growing a YouTube Channel
Consistency, community, and the channel strategy that builds an audience that converts to business value.
Lesson 5
YouTube Analytics Advanced
Audience retention analysis, traffic source breakdown, and using YouTube Studio data to improve content.
What is a Brand Lift Study?
What is the key difference between YouTube CTV and desktop YouTube?